Project on Service Marketing, containing the following topics:
1. Characteristics of Services
2. Classification & Types of Services
3. Service Triangle & Moments of Truth
4. 10 P's of Service Marketing
accounting analysis
acquire machineries
analysis of itc
business decisions
conduct of its business
decisions investing
financial analysis
financial statement
financial statements
issue stocks
lending capital
manufacture product
marketing mix
moments of truth
negotiate bank loan
operation business
production of its goods
purchase materials
serviceservicetriangleservices
statement analysis
top management
various alternatives
working capital