Dividing a market into distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes.
Some of the bases for segmenting markets and demonstrates advertising and promotions applications.
The segmentation process involves five distinct...
The market segmentations in credit cards are as follows.
The very rich would like to posses a credit card for its snob appeal along with the use that it facilitates.
Corporate houses which are interested in the charge and corporate cards as these aid in the payment to the employees.
The...
To make the marketing decisions effective, it is essential that the hotel professionals segment the market in such a way that the task of identifying the changing needs and requirements of different segments is made easier. Segmentation proves to be an important commandment of marketing since...
LOYALTY SEGMENTATION
Loyalty segmentation helps in building strong brands. A market can usually be divided into the following groups:
Noncustomers: Those who use the competitor’s brand or are not product class users.
Price switchers: Those who are price switchers.
The passively...
Segmentation of the Indian Telecom Consumer Market
With the proliferation of mobile phone users, several micro segments have also emerged lately, each with their own specific needs. The Indian Mobile consumer market has been segmented as follows:
The rationale behind the above...
Products And Segmentation
Chocolate market can be segmented as follows:
Large units bars/ slabs,
• Count lines,
• Panned varieties,
• Small value added units.
Confectionery products can be categorized as
• Hard boiled sugar candies, lollipops, jellies
• Toffees
• Chewing candies
•...
Marketing segmentation
The market segmentation was in those areas was done on the basis of the houses that the people were living into. As the people in rural villages lived in different types of houses. The type of the houses they lived were kaccha ghar, kaccha-pukka, pukka ghar the...
Consumer Segmentation
It is impossible for a brand to think of a positioning strategy without at the same time considering the segment for which it wants to offer the benefit and whether that benefit is being offered by any other brand in the market..
This is so because all the aspects...
SEGMENTATION PROCESS
The market and its boundaries.
Need of the people and the solution.
Group people with similar solution.
Get the details of the type of segmentation.
Attractiveness of each group.
Estimating profitability of each group.
Test the effectiveness of positioning...
Cross Cultural Psychological Segmentation
1. Cross-cultural advertising is a responsible effort to borrow those cultural ways seen as helpful for the better solution to a society’s particular problem.
2. It Cross-cultural advertising is a responsible effort to borrow those cultural ways seen...
Hi frndz
here i am attatching a very good and useful note on market segmentation, hope It will be useful for your various projects & assignments.
Thanks