relationship marketing

  1. S

    consumer behaviour notes

    consumer behaviour notes:SugarwareZ-266::SugarwareZ-266::SugarwareZ-266::SugarwareZ-266::SugarwareZ-266:
  2. skyhew

    [CRM Project Share] Successful CRM implementation

    Successful CRM implementation ThuyUyen H. Nguyen Han’s Corporation, La Canada, California, USA, and Joseph S. Sherif and Michael Newby California State University, Fullerton, California, USA Keywords Competitive advantage, Relationship marketing, Customers Paper type Research paper
  3. skyhew

    [CRM Project Share] Classifying and selecting e-CRM applications

    Classifying and selecting e-CRM applications Dotun Adebanjo E-Business Division, University of Liverpool Management School, University of Liverpool, Liverpool, UK
  4. skyhew

    [SHARE] Retail marketing strategy

    Retail marketing strategy - The role of marketing intelligence, relationship marketing and trust Yang-Im Lee Royal Holloway, University of London, London, UK, and Peter R.J. Trim Birkbeck, University of London, London, UK Keywords: Retailing, Work place, Partnership, Relationship marketing...
  5. skyhew

    [SHARE] Contemporary marketing practices in Russia

    Contemporary marketing practices in Russia Ralf Wagner Faculty of Economics, Business Administration and Marketing, University of Bielefeld, Bielefeld, Germany Keywords: Cluster analysis, Marketing, Relationship marketing, Regional marketing, Russia Paper type Research paper Originality/value...
  6. skyhew

    [SHARE] Internal marketing issues and challenges

    Internal marketing issues and challenges Pervaiz K. Ahmed Wolverhampton Business School, Wolverhampton University, Telford, UK, and Mohammed Rafiq Business School, Loughborough University, Loughborough, UK Keywords: Internal marketing, Issues, Internal communications, Marketing competences...
Top