Hawk Corporation is a Cleveland public company that manufactures specialized components across four product groups. The Wellman Products Group is a leading producer of friction-related assemblies used in the aerospace industry, trucks, motorcycles, mountain bikes, construction vehicles...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Hawaiian Electric Industries (HEI) is a diversified electric utility holding company formed in 1983. HEI's principal subsidiary is the Hawaiian Electric Company (HECO), which serves five of Hawaii's six major islands and 95 percent of the state's total population. By the early 1990s, HEI's...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Hawaiian Airlines, Inc. flies between the Hawaiian Islands, several cities in the western U.S. mainland and South Pacific destinations. Billing itself as Hawaii's "flagship" carrier, it seeks to outpace even the Concorde (which does visit Hawaii rarely on world tours) by infusing five million...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Haverty Furniture Companies, Inc. is a leading furniture retailer in the south and central United States, with approximately 100 stores in 14 states. Havertys, as the company is known, targets the middle to upper-middle income market, eschewing high-pressure sales tactics and deep discounts in...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Havas SA, a wholly owned subsidiary of utilities and telecommunications giant Vivendi SA, is the largest publishing firm in France and a global media and communications company. Through an extensive network of subsidiaries, Havas publishes professional, reference, education, and consumer books...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Hastings Manufacturing Company makes piston rings, auto mechanic service tools, and, through a joint venture, engine additives and other automotive chemical products. The company's goods are primarily sold in the United States and Canada, though they are also distributed internationally...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Operator of a fast-growing chain of multimedia superstores, Hastings Entertainment, Inc. retails books, music, videos, and computer software through a network of stores predominately located in small towns in the western half of the United States. By the end of the 1990s, Hastings operated 130...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Based in Burbank, California, Haskel International, Inc. is the global leader in the manufacture of hydraulic and pneumatic high-pressure pumping systems and accessories. The privately owned company draws its customers from a wide range of industries, including aerospace, automotive, defense...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Truly successful toy companies do not just make toys; they manufacture popular culture. Hasbro, Inc., which is the second-largest toymaker in the world, behind only Mattel Inc., certainly fits that description. From America's Action Hero to a plastic anthropomorphized potato to vehicles that...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Located in the heart of Chicago, Harza Engineering Company is the premier water resources development firm in the Midwest. The company has a long history of successful projects in the United States and abroad, including the Derbendi Khan Dam, built in Iraq in 1963, which was at that time the...
brand management
chain
company analysis
customer satisfaction
digital marketing
direct marketing
engineering
harza
internet marketing
key concept
management
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
supply
united states
word of mouth
Founded in 1944, Harveys Casino Resorts is an established owner, operator, and developer of high quality hotel/casinos in Nevada and new gaming jurisdictions. Through its subsidiaries, the company owns and operates Harveys Resort/Casino, the largest hotel/casino in Lake Tahoe, Nevada; Harveys...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harvey Norman Holdings Ltd. is one of Australia's most successful retail groups, controlling an empire of more than 150 department stores. Nearly all of these stores, which emphasize computers, home entertainment equipment, and home appliances are operated on a unique franchise model, wherein...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Hartmarx Corporation is a holding company for a number of clothing companies, including its flagship brands of men's tailored clothing (suits, sportcoats, and slacks): Hart Schaffner & Marx and Hickey-Freeman. From its tailored beginnings, Hartmarx expanded into men's and women's...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harte-Hanks, Inc. is a diversified direct marketing company offering a host of services to customers worldwide. The company's specialties include data analysis, strategic planning, and market research. Originally a newspaper business cofounded by Houston Harte and Bernard Hanks, over the years...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harsco Corporation was formed in 1956 as the result of a merger between Harrisburg Steel Corporation, Heckett Engineering Inc., and Precision Castings Co. Within the next three decades, through a series of acquisitions--which were integrated as company divisions and subsidiaries&mdash well as...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harry's Farmers Market Inc. is an Atlanta-based grocery chain, but its megastores are far removed from the traditional groceries of yesteryear. Specializing in perishable food products and ready-to-eat meals, Harry's appeals chiefly to a clientele with sophisticated tastes, plenty of disposable...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harry Winston Inc. is the corporate name of The House of Harry Winston, one of the world's most prestigious luxury jewelers. The worldwide operation is run from a Fifth Avenue location in New York City, where the company not only maintains a salon open to a select clientele, but also operates...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harry N. Abrams, Inc. is the largest publisher of art and illustrated books in the United States. The company publishes and distributes about 200 titles each year and maintains as many as 1,500 titles in print. Abrams puts out many well-known series of books about art and artists, including the...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harry London Candies, Inc. is a North Canton, Ohio-based confectioner primarily known for its high-quality chocolate products. The company also offers caramels, mints, and toffees. A subsidiary of Alpine Confections, Inc., Harry London produces some 2,000 different items in its...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth
Harrods Holdings represents one of the most prestigious names in shopping history, operating the famed Harrods department store at Knightsbridge, London. The seven-story, 111,000-square-meter building, which includes more than 74,000 square meters of selling space, features 330...
brand management
company analysis
customer satisfaction
digital marketing
direct marketing
internet marketing
key concept
market dominance
market research
market segmentation
marketing effectiveness
marketing ethics
marketing in europe
marketing in us
marketing management
marketing mix
promotionalcontent
sales promotion
united states
word of mouth