Corporate Marketing is the marketing strategy carried on for the marketing of a corporate body; say a business, company or an organization.
The professionals dealing with corporate marketing have to create a positive impact on the particular organization’s name. However, product marketing...
Organizing Customer Needs
Once customer needs are gathered, they then have to be organized. The mass of interview notes, requirements documents, market research, and customer data needs to be distilled into a handful of statements that express key customer needs. Affinity diagramming is a useful...
Product research acts as an insurance against risk of obsolescence of existing products of the company.
In addition, product research is needed in order to develop new products which will have good demand over a long period.
In short, the following points suggest/justify the need of product...
The purpose of product research is to develop a product line which meets the needs of consumers in general.
Product research facilitates the process of making products more attractive, useful and agreeable to consumers.
Meaning of Product Research:
Product research is one major area...
Environment Friendly Products: All the brands that are currently operating in the market have launched the products that use CFCs in their compressors.
The emissions from CFCs are responsible for depletion of the Ozone layer.
Ozone layer is responsible for protecting the earth from the...
Social marketing makes use of commercial marketing theories, tools & techniques to social issues. It applies a customer-oriented approach.The planning process takes ‘consumer focus’ into account by addressing the elements of the marketing mix. This refers to decisions about:
The conception of a...
amount of time
assess your results
brainstorm strategies
channels of communication
design messages
different messages
different strategies
identify behaviors
identify your audience
marketingmarketing campaign
mix
place marketing
pretest ideas
pretest your ideas
productmarketing
publicize actions
reduce barriers
resources subgroup
social
social marketing
specific strategies
bpo
bpo industry
corporate governance
industry
marketing
people marketing
place marketing
ppt
price marketing
process marketingproductmarketingproduction planning
project
promotion marketing
services marketing
seven p of marketing
email marketing
emarketingproject
importance of marketing
internet marketingmarketing methods
marketing principles
marketing steps
marketing strategy
marketing tool
media marketing
process of marketingproductmarketing
social marketing
what is e marketing
codes-based
dabur
dabur logistics
elements of logistics
elements of marketing
hotel industry
logistics management
manage
marketing management
marketing mix
marketing project
operating system
place marketing
price marketingproductmarketing
project on dabur
promotion marketing
scm
scm at dabur
secondary supply chain
supply chain management
tangible object
ubiquitous mass
HI evry1!!I need some suggestions on the questions below...
What do you think is the driving force behind TATA's launching a low priced car?Do u really consider it to be "people's car"??
What kind of market is TATA facing,specifically in this 1lakh car segment?Is it having any competition,if...
car competition
car segment
case study
case study on nano
driving force
indian automobile market
indian market
launch of product
low price car
marketing importance
marketing strategy
marketing tools
people's car
presentation on nano
price rise
product launching
productmarketing
project on tata nano
specification of nano
tata
tata case study
tata group
tata launching
tata motors
tata nano
codes-based
elements of marketing
four p's
hotel industry
marketingmarketing management
marketing mix
marketing project
mix
operating system
place marketing
price marketingproductmarketing
promotion marketing
tangible object
ubiquitous mass