Product research acts as an insurance against risk of obsolescence of existing products of the company.
In addition, product research is needed in order to develop new products which will have good demand over a long period.
In short, the following points suggest/justify the need of product...
The purpose of product research is to develop a product line which meets the needs of consumers in general.
Product research facilitates the process of making products more attractive, useful and agreeable to consumers.
Meaning of Product Research:
Product research is one major area...
COMPANY PROFILE
PARLE AGRO PVT. LTD.
MISSION:
“To provide consumers superior, wholesome agro based food and
drink bands through which Parle can build a profitable; growth oriented
organization.”
Parlet is a leading Indian Food and Beverage Company, the only
Indian transnational giant with...