What are the marketing management philosophies?
In order to achieve desired exchange outcomes with target markets, it is important to decide wat philosophy shoulgd guide d marketing efforts of an organisation.
David Meerman Scott is an online thought leadership and viral marketing strategist.
The programs he has developed have won numerous awards and are responsible for selling
over $1 billion in products and services worldwide.
Philip Kotler Chapter-wise ppt(s)
Hey guys,
Came accross ppts of Kotler uncles book (woh bhi chapter wise )
I'll upload them for you ....
well the name of the chapter's are as follows
Chapter 1 was Marketing in the 21st century
Chapter 2 was Building customer satisfaction through quality...
PRESENTING U THE FULL PHILIP KOTLER IN COMPACT FORM................THE PRESENTATION CONSIST OF WHOPPING!!!!!!!!!1 450 SLIDES TAKING U TO ALL THE AREAS N ACPECTS OF THE MARKETING GOD PHILIP KOTLER......
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