CELLULAR SERVICE
There are five private service operators in each area, and an incumbent state operator. Almost 80% of the cellular subscriber base belongs to the pre-paid segment.
The DOT has allowed cellular companies to buy rivals within the same operating circle provided their...
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cellular
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resources subgroup
service
social marketing
specific strategies
INNOVATIVE MEDIA
Innovative media focuses on alternative platforms of advertising which open up new avenues for advertisers. As technological breakthroughs facilitate better modes of communication, the emergence of new media have enhanced reach on several levels.
The result is new...
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innovative
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media
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social marketing
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Steps in Social Marketing Campaign
Identify behaviors you want to change.
Identify your audience
Identify & reduce barriers
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Publicize actions & benefits
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Managing a Social Marketing Campaign
Define and understand
(a) Define the problem
(b) Define...
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campaign
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social
social marketing
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Social marketing makes use of commercial marketing theories, tools & techniques to social issues. It applies a customer-oriented approach.The planning process takes ‘consumer focus’ into account by addressing the elements of the marketing mix. This refers to decisions about:
The conception of a...
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marketing
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mix
place marketing
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product marketing
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social
social marketing
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india
islamic
marketing campaign
movement
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resources subgroup
social marketing
sociology
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topic
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channels of communication
control
design messagesdifferentmessagesdifferent strategies
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marketing campaign
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resources subgroup
social
social marketing
specific strategies
amount of time
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brainstorm strategies
channels of communication
design messagesdifferentmessagesdifferent strategies
identify behaviors
identify your audience
marketing campaign
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pretest your ideas
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resources subgroup
science
science?
social marketing
sociolgy
specific strategies