branding strategy

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    Case Study on Growth of AMUL

    The Amul word is derived from the Sanskrit "Amoolya". It is a largest food brand in India. The india District Co-operative Milk Producers' Union was registered on December 14, 1946 as a response to exploitation of marginal milk It was further developed and managed by Dr. V Kurien along with...
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    Company Profile of Zoom Technologies

    Zoom Telephonics, Inc. designs and produces Voice over IP gateways, DSL modems, cable modems, dial-up modems, Bluetooth products, and other communications products under Zoom, Hayes and Global Village brands. Zoom is headquartered in Boston, and its European sales and support center is in the...
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    Company Profile of Zenith Electronics

    Zenith Electronics Corporation is a brand of the South Korean company LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and was headquartered in Lincolnshire, Illinois. LG Electronics acquired a controlling share of Zenith in 1995...
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    Company Profile of Yum! Brands, Inc.

    Yum! Brands, Inc. (NYSE: YUM) or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, WingStreet, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W in Canada). Based in Louisville, Kentucky, it is the world's...
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    Company Profile of Yahoo!

    Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation with headquarters in Sunnyvale, California, (in Silicon Valley), that provides services via the Internet worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail...
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    Company Profile of Xilinx

    Xilinx, Inc. (NASDAQ: XLNX) is a supplier of programmable logic devices. It is known for inventing the field programmable gate array (FPGA) and as the first semiconductor company with a fabless manufacturing model. Founded in Silicon Valley in 1984, the company is headquartered in San Jose...
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    Company Profile of Xerox

    Xerox Corporation (NYSE: XRX) is a Fortune 500 global document management company (founded in 1906) that manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services and supplies...
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    Company Profile of Wynn Resorts

    Wynn Resorts Limited (NASDAQ: WYNN) is a publicly traded corporation based in Paradise, Nevada that is a developer and operator of high end hotels and casinos. It was formed on October 25, 2002 by former Mirage Resorts Chairman and CEO Stephen A. Wynn. Wynn Resorts made its initial public...
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    Company Profile of WWE

    WWE, Inc.[6] (previously known as Capitol Wrestling Corporation Ltd, Titan Sports Inc., World Wrestling Federation Entertainment, Inc., and World Wrestling Entertainment, Inc.) (NYSE: WWE) is an American publicly traded, privately controlled entertainment company dealing primarily in...
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    Company Profile of W. L. Gore & Associates

    W. L. Gore & Associates, Inc. is a manufacturing company specializing in products derived from fluoropolymers. It is a privately held corporation headquartered in Newark, Delaware, with operations around the globe. Although best known as the developer of waterproof, breathable Gore-Tex fabrics...
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    Company Profile of Whole Foods Market

    Whole Foods Market (NASDAQ: WFMI) is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. As of September 2009, the company operates 302 stores: 291 stores in 38 U.S. states and the District of Columbia; six stores in Canada; and six stores in the...
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    Company Profile of Wizards of the Coast

    Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, the company popularized the collectible card game genre with Magic: The Gathering in...
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    Company Profile of Winnebago Industries

    Winnebago Industries Inc., (NYSE: WGO), is a manufacturer of motor homes, a type of recreational vehicle or RV, in the United States. It is based in Forest City, Iowa. The company was founded by Forest City businessman John K. Hanson in February 1958. At the time, the town, located in Winnebago...
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    Company Profile of Whirlpool Corporation

    Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer and marketer of major home appliances with its headquarters in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan.[2][3] The company has annual revenue of approximately $18.4 billion...
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    Company Profile of Wheeling-Pittsburgh Steel

    Wheeling-Pittsburgh Steel was a steel manufacturer based in Wheeling, West Virginia, which is located at the edge of the Pittsburgh metropolitan area. In December 1968, Pittsburgh Steel Company was merged into Wheeling Steel Corporation to form the Wheeling-Pitt. As of January 1, 2009...
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    Company Profile of Western Digital

    Western Digital Corporation (NYSE: WDC) (often abbreviated to WD) is the largest computer hard disk drive manufacturer in the world, ahead of Seagate[2] and has a long history in the electronics industry as an integrated circuit maker and a storage products company. Western Digital was founded...
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    Company Profile of W. R. Grace and Company

    W. R. Grace and Company (NYSE: GRA) is a Columbia, Maryland, United States based chemical conglomerate. The company has two main divisions, Davison Chemicals and Performance Chemicals. The Davison unit makes chemical catalysts, refining catalysts, and silica-based products that let other...
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    Company Profile of Werner Enterprises

    Werner Enterprises, Inc. (NASDAQ: WERN) was founded in 1956 by Clarence L. Werner. It is a transportation and logistics company, headquartered in Omaha, Nebraska, United States. It ships to the USA, Canada, Mexico, Asia, Europe and South America. Werner has regional offices throughout North...
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    Company Profile of Wendy's/Arby's Group

    Wendy's/Arby's Group, Inc (NYSE: WEN) is a holding company for two major fast food chains, Arby's and Wendy's. Wendy’s/Arby’s Group has its headquarters in Sandy Springs, Georgia.[3][4] The company's principal subsidiaries, Arby's Restaurant Group, Inc. (ARG) and Wendy's International, are the...
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    Company Profile of Wells Fargo

    Wells Fargo & Company (NYSE: WFC) is an American multinational diversified financial services company with operations around the world. Wells Fargo is the fourth largest bank in the US by assets and the second largest bank by market capitalization. Wells Fargo is the second largest bank in...
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