amul

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    Yeh Roasti Hum Nahin Todenge - Amul ad spoofs AIB Knockout

    <h1>Yeh Roasti Hum Nahin Todenge - Amul ad spoofs AIB Knockout</h1> The much discussed and bantered about AIB Knockout Roast by comic gathering All India Bakchod has been trending subsequent to the recent days in India, with even the Maharashtra government observing the vulgar and crass...
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    Project Report on Brand Amul

    Hi, Help me in this project, i.e. u have any idea or any matter regarding this topic Please share with me. Thank You !!
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    Project on AMUL

    hey buddies uploading Project on AMUL this is not the end there are many papers that you are looking out for in the forums >> just surf over the forums and you would get many MBA papers>>> if you have Question papers with you do keep uploading here help others to help yourself >>>>>>>>
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    project on marketing of "amul"

    i hope it would be helpful.. its a project about marketing management of amul....
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    Amul Plant Layout

    Plant layout is the overall arrangement of the machine tools, handling equipments, storeroom and other various accessories required for facilitating production in a factory. These arrangements are pre-planned with the results that the building has been constructed to fit a layout of a given...
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    Relationship between village level co-opertives, Amul processing units and GCMMF

    As we all know that Amul has many manufacturing units all over India like at Mumbai, Sikkim, Himmat Nagar, Mehasana, Gandhinagar, Anand, Rajkot, and so on… These manufacturing units get raw materials from various small village levels co-operative. The raw material i.e. milk in this case is...
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    Amul products

    Amul products: Breadspreads • Amul Butter • Amul Lite Low Fat Breadspread • Amul Cooking Butter • Delicious Margarine Pure Ghee • Amul Pure Ghee • Sagar Pure Ghee • Amul Cow Ghee Milk Powders • Amul Full Cream Milk Powder • Amulya Dairy Whitener • Sagar Skimmed Milk Powder •...
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    Amul Mascot

    The Amul Butter Girl, the moppet who put Amul on India's breakfast tableSince 1967 Amul products' mascot has been the very recognisable "Amul baby" (a chubby butter girl usually dressed in polka dotted dress) showing up on hoardings and product wrappers with the equally recognisable tagline...
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    Amul - The origin

    The mighty Ganges at its origin is but a tiny stream in the Gangotri ranges of the Himalayas. Similar is the story of Amul, which inspired 'Operation Flood' and heralded the 'White Revolution' in India. It began with two village cooperatives and 250 liters of milk per day, nothing but a trickle...
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    Evolution of AMUL

    Before the cooperative movement began, middlemen who supplied milk to the consumers were exploiting the dairy industry in the Kaira District. It began as a response to this exploitation and put an end to it. It grew because it responded to the farmers financially as well as with services. It has...
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    The Amul revolution

    The Amul revolution was started as awareness among the farmers. It grew and matured into a protest movement that was channeled towards economic prosperity Over five decades ago, the life of an average farmer in Kheda District was very much like that of his/her counterpart anywhere else in...
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    Amul the Brand

    AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter...
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    Amoolya -The Amul Story

    Basically, "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless Amul, formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)...
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    Amul Dairy

    Amul Dairy has organized over 10,000 village cooperatives, designed and implemented multiple interventions along the value chain. Together these cooperatives bring more than 10 million liters of milk to market daily, which makes them the leading player in the Indian milk industry. For many of...
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    SWOT analysis of Amul (GCMMF)

    SWOT analysis of Amul (GCMMF) Strengths 1. The company is having Indian origin thus creating feeling of oneness in the mind of the customers. 2. It manufactures only milk and milk products, which is purely vegetarian thus providing quality confidence in the minds of the customers. 3. It is...
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    PROMOTION Component from Marketing Mix - Amul

    PROMOTION Component from Marketing Mix - Amul It should adopt a proper mix of appropriate advertising tools. New advertising campaign should be developed to initiate the consumer learning process and retain the consumer attention. As discussed earlier it should pursue a distinct brand image...
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    Product Strategy by Amul

    PRODUCT Strategy Amul should concentrate on Pizzas more rather than thinking it as a means to increase the sales of it mozzarella cheese. It should give more emphasis on the taste and quality of pizzas and improve the same. It should introduce more variety of pizzas to cater to different...
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    RELAUNCH STRATEGY FOR AMUL PIZZAS

    RELAUNCH STRATEGY FOR AMUL PIZZAS Improvements are sold by the inch rather than by the yard. For most firms, re-launching failed products requires understanding the ways in which the failed product has met the value needs of different customers and the quality of execution. Re-launching a...
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    THE CAUSES FOR FAILURE OF AMUL PIZZA

    SUMMARY OF THE CAUSES FOR FAILURE OF AMUL PIZZA Amul was successfully able to launch the Pizza. Amul had an advantage with regard to Pricing. The problem it had was of winning the trust of the consumer over the quality and freshness of the Pizzas as they were frozen and were manufactured...
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    WHY AMUL ENTERED THE PIZZA MARKET?

    WHY AMUL ENTERED THE PIZZA MARKET? An unlikely entrant has stirred the pizza market in India. Indian company Amul, well known for its milk products, has introduced a pizza for 20 rupees (41 US cents), or one-third that charged by competitors. Amul is one of the largest food cooperatives in the...
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