advertisement survery of college students

[asimanand]

GROUP MEMBERS ROLL NO.
ASIM ANAND 106
ALOK BISNAI 123
AMIT PARMAR 133
RAVISH DAHIYA 138
SUMIT KUMAR 146
INTRODUCTION
Indian media
 Is among the oldest and largest media of the world
 Initiated since the late 1700s with
 Print Media started in 1780,
 Radio Broadcasting initiated in 1927, and
 The screening of Augutus and Louis Lumire moving pictures in Bombay initiated during the July of 1895.

Current Senario
 Consumes 99 million newspaper copies as of 2007 , the second largest market in the world for newspapers.
 India has a approx of 60,000,000 Internet users
 18th largest country in the world in terms of broadband Internet users.
 India also ranks 8th in the list of countries by number of television broadcast stations.

Indian media—initiated since the late 1700s with print media started in 1780, radio broadcasting initiated in 1927, and the screening of Auguste and Louis Lumière moving pictures in Bombay initiated during the July of 1895 —is among the oldest and largest media of the world. Indian media—private media in particular—has been free and independent throughout most of its history. The period of Emergency in India (1975–1977), declared by Prime Minister Indira Gandhi, was the brief period when India's media was faced with potential government retribution.
India consumed 99 million newspaper copies as of 2007—making it the second largest market in the world for newspapers By 2008, India has a total of 60,000,000 Internet users—comprising 6.0% of the country's population, and 4,010,000 people in India also have access to broadband Internet as of 2008— making it the 18th largest country in the world in terms of broadband Internet users. India also ranks 8th in the list of countries by number of television broadcast stations by 1997 statistics.



TYPES OF MEDIA
• Print Media
• Audio – Visual Media
• Communication
• Cinema





Why it is necessary to study media habits of college students?
 Youths covers good chunk of market.
 Considered to be potential market for most of the products.
 Mostly gets influenced by movies, advertisements etc.


Market Reasarch

 Market Reasearch conducted on 40 students of different premier colleges-
 RAJIV GANDHI INSTITUTE OF TECHNOLOGY
 HINDUJA COLLEGE
 LALA LAJPAT RAI COLLEGE
 BAHVANS COLLEGE







Media Habits of College Students

1. According to you, which is the most effective media?
Print Radio Television

Why? __________________________________________________ __________________
__________________________________________________ ___________________
2. Which music channels do you prefer watching the most?
(a) Channel V (b) MTV (c) B4U (d) 9XN (e) Others

3. Which radio channel do u like most and why?
(a) Red FM (b) Radio city (c) Radio Mirchi (d) Big FM (e) Fever

4. Which Newspaper do you prefer reading?
[A] TOI [B] HT [C] ET [D] DNA [E] OTHERS

5. Rank the following segments in newspaper according to your preferences?
(a) Business (b) Politics (c) Entertainment (d) sports (e) Others

6. Advertisements on which medium induce you to buy a product?
(a) Print (b) Audio (c) video (d) Hoardings (e) Others

7. How many times do you recollect hearing and seeing of brands/ads while passing by?

__________________________________________________ _________________________
8. What do you prefer watching on a Television?
(a) Soaps (b) Reality Shows (c)Music (d) News

9. Which Television Commercial ad do you like the most and why?

__________________________________________________ _________________________

10. What do you prefer:
a. Seeing celebrities (Actors or Actresses) on soaps?
Or
b. Hearing celebrities (Actors or Actresses) on air?
Does this change your attitude towards the soaps or reality shows? Justify.
__________________________________________________ __________________________________________________ __________________________________________________ __________________________________________________ _________________________

NAME :
COLLEGE :
AGE :
























Interpretation: As shown in pie chart most effective mode of advertisement is Television
Mostly 69% students in favour of television after that print and last mode of effective media
Is Radio. Television has major impact on College goers.




Interpretation: As shown in pie chart most of the college students prefer MTV is the
Favorite music channel after prefer 9XM as shown above then channel[v] than B4U and
Others.





Interpretation: As shown in pie chart most of the college students listen Radio Mirchi after
That they like Red FM and show on. According to the listeners the main factor they like this
FM channel due to new songs and RJs.



Interpretation: As shown in pie chart college students like Times of India, than they
Like Hindustan Times, DNA, ET and others. In others they like Mid day and some local
Marathi news papers.


Interpretation: As shown in pie chart most of the college students like Entertainment
Segments first they like Mumbai Mirror, HT Cafe etc. Some college students like business
News and sports news also.


Interpretation: As shown of pie chart most of the college students buy product after
Watching advertisement in televisions. Television is most effective mode of advertisement
Of products. After that Audio, print , hoardings and other come.


Interpretation: As shown in bar chart most of the college students always able to recall
The brands or advertisement of products. Most of the attractive advertisements they can
Recall easily and some said they often, sometimes and fewtimes.



Interpretation: As shown on pie chart most of the college students prefer to watch
Music channels in television after they like reality shows and news etc.


Interpretation: As shown in Bar chart most of the college students want to look
Celebrities in advertisements. They thought celebrities can create major impact
On sale of products.



Conclusion
 College students like video ads, and also have great impact on their life.
 Youth wants more creative and impressive things in the channels.
 They can easily recall these creative advertisements.
 They like audio also due to RJs and metro cities informations.



THANK YOU