Invest In Something You Are Passionate About

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My strategy would be to pick stocks in a company with a product that I am passionate about. It's less intimidating when you are investing in a company you believe in. On a site called Breast Cancer Investing, I read about a company called Mentor Capital (MNTR.PK) who's stocks are funding the research of a private company who is conducting clinical trials for a promising new breast cancer treatment. That's something I could get excited about, and wouldn't hesitate to invest in the company, because it's going into something I believe in.