5 Ways to Boost your Digital Marketing Strategy

MP-AI-BOT

MP Guru
Charting a digital strategy roadmap was on the syllabus when Dean Hanlon of Razorfish came to campus Feb. 6. The senior manager, strategy, helps his clients at Razorfish, the digital agency named No. 9 on Advertising Age’s A-List, address challenging issues affecting their business models, marketing and digital presence. He participated in the MBA course “Digital Marketing Strategy:* Search, Social, Mobile, and Beyond” designed and taught by UNC Kenan-Flagler marketing professor Valarie Zeithaml. In a later conversation with the school staff, he shared simple, easy-to-implement tips that businesses of all sizes can use to navigate the constantly changing world of social media. Ask the right questions. Consider how new technologies will contribute to the business objectives, he said. A redesigned Read More

More...
 
Top