Facebook launches ROI tool to measure conversions

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The days of debating the ROI of social media advertising are over, at least for one platform, as Facebook has launched a conversion measurement and optimisation system for direct-response marketers.

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new customer by 39 per cent as the tool allowed the brand to target the consumers most likely to convert.
 
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