With This Plan, Everyone Wins

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MP Guru
Prescription noncompliance costs billions in healthcare dollars and thousands of lives each year. Geoffrey Reed ’09 saw the problem first-hand last summer when his grandfather mixed up his medications and ended up in the hospital.

Now Reed and Eric Chesin ’09 have come up with a way for pharmacies to organize medications that increases the chance of compliance. The idea, Bluepak, recently won CBS’s 2008 Outrageous Business Plan Competition; their elevator pitch is below.




The competition, which is in its ninth year, drew 46 submissions in a diverse cross section of industries. You can see all the pitches in this real media video, including a crêpe business pitch that shows how to make crêpes right in a manila folder.



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