Re: Any activities and management games in services marketing -
August 25th, 2006
Heres what would work for me .
First differntiate between services and goods. Go on to global and then indian share of service industry visavis goods.
How did the service industry boom after the industrial revolution.
For games give assignments as for people to find out the 7p's of various service sector industries, the flower of service , etc etc concepts and then let them question each other for their service sector.
Hope it helped.
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