hmm
ok first write about place general intro u will find in may notes here and there even in testbook
why is place imp in banking sector
convenience to customers(nearby residentail area, nearness to offices, nearness to famous places like hotels museums amusement park malls )
well
PLACE
The place decision mainly deals with selection of a suitable location for the branch. Sound location decisions help in activating the business. The location should have adequate availability of transportation, communication, electricity and other necessary facilities for the smooth functioning of the bank. Technological developments, increased customer satisfaction, inadequacy of the traditional channel to serve all customer segments have brought bout ATM, telebanking, home banking, Internet banking and now SMS Banking.
Another significant development is a strategic alliance set up by the private banks to overcome the handicap of limited branch network. In such alliances the branch network of one branch will be used by the other for selected transactions like bill collection, cheque collection, etc.
take dis as a base and expand ur project
refer dis also
SSM Sem 5 Notes Banking Sector
Little help needed -
August 14th, 2008
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