which books to refer????

[akila2187]

hey guys
i am in 5 th sem now
and i need to kno which books can we refer for Rural marketing,service sector mgmt, and cooperatives
plzz
help

[Sagar_pandya]

Hi! i am too a 5 sem student. I have a reference list.
Rular marketing:1 marketing management and indian economy-neelamegham S., Vikas.
2 marketing mgt-V.S.ramaswamy
SSM:1 SSM-sanjay patankar
2 managing services-christoper lovelock
coop: coop mgt- 1 kamathG.S.

[kartik]

.. Refer to the ManagementParadise series.. Will be out soon...

[chaitalithakker]

hii
all tys ... dont worry for books...

as every book has got some diff aspect....

u can refer the MP software notes which covers the whole thing...

one thing more...
there is notes of diff famous prof available so u can always refer tht..

v had refer notes as well as ...
SSM== Prof Ramnath Subhramanian Notes... and Prof Shrotri notes

Co-op=== one book author was Ramkishan

Rural mktg== i dont remember the name which started frm letter R which use to cover the whole portion well and case study was asked in board frm same book...

bye

[Sagar_pandya]

Sombody thank me!

[mana]

hi
for rural mktin u can refer to the book on rural mktin by prof ramakrishnan.

[sharath_123]

THANX FOR THE GUIDANCE,

RAM KISHEN HAS CONSOLIDATED HIS NOTES IN A VERY SHORT MANNER THATS THE GREAT THING FOR US BUT FOR SSM WHATS THE SOLUTION?

[ankit_chan]

I m refering

SSM - Vipul, some notes..
Log - some notes of Bhide sir and Borges sir
RM - Krishnamurthy
FM - Dipak Abhyankar + Pawan Jhabak
Co-op - Ramkishan + Vipul
HRM - Ashwathappa

[kartik]

For ssm .. if you want to have an edge over others.. read Christopher lovelock to compliment the rest.

Ofcourse if you have a copy of the bms sem 5 solved papers book of MP, then it covers almost everything

[manthan_479]

4 5th and 6th sem is gud if u refer text buks 4m gud publication houses n authors rather dan college prof...al dbest