ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Service Sector Management

INNOVATIVE PROMOTIONAL STRATEGIES

INNOVATIVE PROMOTIONAL STRATEGIES

Discuss INNOVATIVE PROMOTIONAL STRATEGIES within the Service Sector Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; 1. Money Back Contest: This contest will be a monthly contest for our non-HNI customers who are using Cash On ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
INNOVATIVE PROMOTIONAL STRATEGIES
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
INNOVATIVE PROMOTIONAL STRATEGIES - October 13th, 2010

1. Money Back Contest: This contest will be a monthly contest for our non-HNI customers who are using Cash On Tap service. The customer with the most number of transactions through Cash On Tap in a single month will not be charged for the same i.e. the delivery charges of Rs40 will be credited back into his/her account. The more you use the more you get back.


2. Movie Tickets: A yearly contest for our HNI customers who use Cash On Tap, the customer with the most number of transaction through Cash On Tap will be given an option to choose from either 2movie tickets or a year free news paper subscription.


3. RSD Up-grade: This will be an upgrading strategy especially for our customers who use Remote Service Delivery services. A customer making 8 requests in a month through Remote Service Delivery will be given a free coupon to avail one free transaction through Cash On Tap. This would help us promote both our models of BANK@HOME.


4. Point Gather Scheme: This scheme can be used in 2 ways, firstly for our non HNI customers who use Cash On Tap, whenever they use our service they get 2 points for availing the service, when they collect 500 points they are eligible for 3 unique gift items from which they can choose any 1or they can wait and collect 1000 points to avail better gifts. Secondly if we look at BANK@HOME as way to migrate our customers to this channel we can apply this scheme to both Cash On Tap (HNI and Non-HNI customers) and Remote Service Delivery.


5. Lucky One: Customers using Cash On Tap and Remote Service Delivery of BANK@HOME, for Cash On Tap one lucky customer everyday will not be charged for the service. Customers using Remote Service Delivery will be given 2 free coupons to avail Cash On Tap without any charges.


6. Early Bird: The very first request through Cash On Tap every day can be kept free for the customers.


7. 4:2 Advantage: This will be another strategy to promote both our models of BANK@HOME customers using Remote service delivery at least 4times and Cash On Tap at least 2times in a month will be given an option to choose from our exciting prizes like movie tickets, free coupons, etc.
Advertisements
Friends: (0)
Reply With Quote
Related to INNOVATIVE PROMOTIONAL STRATEGIES
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Clinic Plus - 4 P's, Strategies, Innovative Methods Farhaan Panagar Marketing Management 12 September 24th, 2011 11:15 PM
Promotional Strategies of Dettol Abhijeet S Marketing Management 0 September 1st, 2010 04:18 PM
Impact of globalization on Promotional strategies Alistair Rego Marketing Management 1 October 3rd, 2009 12:05 AM
PROMOTIONAL STRATEGIES Tushar Inani Articles !! 1 February 24th, 2009 03:14 PM
promotional strategies coolneha Marketing Management ( RM , IM ) 4 September 15th, 2006 11:35 AM
 

Reply

Bookmarks

Tags
innovative, promotional, strategies

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Asian Markets Update by...
Last post by Epic Research
1 Hour Ago 11:38 AM
4 Replies
US Markets Update by...
Last post by Epic Research
1 Hour Ago 11:30 AM
3 Replies
Motivational Speech via...
Last post by Kris Nanaaa
1 Hour Ago 11:20 AM
0 Replies
Solution manual on... ( 1 2)
Last post by Kris Nanaaa
1 Hour Ago 11:16 AM
11 Replies
B.Voc Degree in...
Last post by Murgha Joshi
14 Hours Ago 10:13 PM
1 Replies
Important Dates for BLIS...
Last post by Murgha Joshi
14 Hours Ago 10:11 PM
1 Replies
Eligibility for BLIS...
Last post by Murgha Joshi
14 Hours Ago 10:05 PM
1 Replies
PSTU Distance Learning...
Last post by Murgha Joshi
14 Hours Ago 10:04 PM
1 Replies
BVoc Courses 2014 :...
Last post by Murgha Joshi
14 Hours Ago 10:03 PM
1 Replies
Air India Website...
Last post by Murgha Joshi
14 Hours Ago 09:58 PM
1 Replies
MPhil in Geology 2014 :...
Last post by Murgha Joshi
14 Hours Ago 09:57 PM
1 Replies
MA in Bharathanatyam....
Last post by Murgha Joshi
14 Hours Ago 09:56 PM
1 Replies
Distance Learning course...
Last post by Murgha Joshi
14 Hours Ago 09:54 PM
1 Replies
BLIS Admissions 2014 :...
Last post by Murgha Joshi
14 Hours Ago 09:53 PM
1 Replies
Notes for DEMAND... ( 1 2 3... Last Page)
Last post by Reena Dapat
14 Hours Ago 09:45 PM
61 Replies

» Projects Helpline

need books Operation...
Last post by Krunal Dhabhi
1 Day Ago 09:22 PM
7 ps of bank marketing
Last post by Sardar Waqas
4 Days Ago 07:34 PM
Retail Management Notes
Last post by Bhautik Kawa
1 Week Ago 08:11 AM
supply chain management
Last post by Swapnil Chormale
1 Week Ago 07:58 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in