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INNOVATIVE PROMOTIONAL STRATEGIES

INNOVATIVE PROMOTIONAL STRATEGIES

Discuss INNOVATIVE PROMOTIONAL STRATEGIES within the Service Sector Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; 1. Money Back Contest: This contest will be a monthly contest for our non-HNI customers who are using Cash On ...

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INNOVATIVE PROMOTIONAL STRATEGIES
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Sunanda K. Chavan
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sunandaC
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INNOVATIVE PROMOTIONAL STRATEGIES - October 13th, 2010

1. Money Back Contest: This contest will be a monthly contest for our non-HNI customers who are using Cash On Tap service. The customer with the most number of transactions through Cash On Tap in a single month will not be charged for the same i.e. the delivery charges of Rs40 will be credited back into his/her account. The more you use the more you get back.


2. Movie Tickets: A yearly contest for our HNI customers who use Cash On Tap, the customer with the most number of transaction through Cash On Tap will be given an option to choose from either 2movie tickets or a year free news paper subscription.


3. RSD Up-grade: This will be an upgrading strategy especially for our customers who use Remote Service Delivery services. A customer making 8 requests in a month through Remote Service Delivery will be given a free coupon to avail one free transaction through Cash On Tap. This would help us promote both our models of BANK@HOME.


4. Point Gather Scheme: This scheme can be used in 2 ways, firstly for our non HNI customers who use Cash On Tap, whenever they use our service they get 2 points for availing the service, when they collect 500 points they are eligible for 3 unique gift items from which they can choose any 1or they can wait and collect 1000 points to avail better gifts. Secondly if we look at BANK@HOME as way to migrate our customers to this channel we can apply this scheme to both Cash On Tap (HNI and Non-HNI customers) and Remote Service Delivery.


5. Lucky One: Customers using Cash On Tap and Remote Service Delivery of BANK@HOME, for Cash On Tap one lucky customer everyday will not be charged for the service. Customers using Remote Service Delivery will be given 2 free coupons to avail Cash On Tap without any charges.


6. Early Bird: The very first request through Cash On Tap every day can be kept free for the customers.


7. 4:2 Advantage: This will be another strategy to promote both our models of BANK@HOME customers using Remote service delivery at least 4times and Cash On Tap at least 2times in a month will be given an option to choose from our exciting prizes like movie tickets, free coupons, etc.
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