ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Service Sector Management

INNOVATIVE PROMOTIONAL STRATEGIES

INNOVATIVE PROMOTIONAL STRATEGIES

Discuss INNOVATIVE PROMOTIONAL STRATEGIES within the Service Sector Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; 1. Money Back Contest: This contest will be a monthly contest for our non-HNI customers who are using Cash On ...

Reply
 
LinkBack Thread Tools Display Modes
INNOVATIVE PROMOTIONAL STRATEGIES
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
INNOVATIVE PROMOTIONAL STRATEGIES - October 13th, 2010

1. Money Back Contest: This contest will be a monthly contest for our non-HNI customers who are using Cash On Tap service. The customer with the most number of transactions through Cash On Tap in a single month will not be charged for the same i.e. the delivery charges of Rs40 will be credited back into his/her account. The more you use the more you get back.


2. Movie Tickets: A yearly contest for our HNI customers who use Cash On Tap, the customer with the most number of transaction through Cash On Tap will be given an option to choose from either 2movie tickets or a year free news paper subscription.


3. RSD Up-grade: This will be an upgrading strategy especially for our customers who use Remote Service Delivery services. A customer making 8 requests in a month through Remote Service Delivery will be given a free coupon to avail one free transaction through Cash On Tap. This would help us promote both our models of BANK@HOME.


4. Point Gather Scheme: This scheme can be used in 2 ways, firstly for our non HNI customers who use Cash On Tap, whenever they use our service they get 2 points for availing the service, when they collect 500 points they are eligible for 3 unique gift items from which they can choose any 1or they can wait and collect 1000 points to avail better gifts. Secondly if we look at BANK@HOME as way to migrate our customers to this channel we can apply this scheme to both Cash On Tap (HNI and Non-HNI customers) and Remote Service Delivery.


5. Lucky One: Customers using Cash On Tap and Remote Service Delivery of BANK@HOME, for Cash On Tap one lucky customer everyday will not be charged for the service. Customers using Remote Service Delivery will be given 2 free coupons to avail Cash On Tap without any charges.


6. Early Bird: The very first request through Cash On Tap every day can be kept free for the customers.


7. 4:2 Advantage: This will be another strategy to promote both our models of BANK@HOME customers using Remote service delivery at least 4times and Cash On Tap at least 2times in a month will be given an option to choose from our exciting prizes like movie tickets, free coupons, etc.
Friends: (0)
Reply With Quote
Related to INNOVATIVE PROMOTIONAL STRATEGIES
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
Clinic Plus - 4 P's, Strategies, Innovative Methods Farhaan Panagar Marketing Management 12 September 24th, 2011 11:15 PM
Promotional Strategies of Dettol Abhijeet S Marketing Management 0 September 1st, 2010 04:18 PM
Impact of globalization on Promotional strategies Alistair Rego Marketing Management 1 October 3rd, 2009 12:05 AM
PROMOTIONAL STRATEGIES Tushar Inani Articles !! 1 February 24th, 2009 03:14 PM
promotional strategies coolneha Marketing Management ( RM , IM ) 4 September 15th, 2006 11:35 AM
 

Reply

Bookmarks

Tags
innovative, promotional, strategies

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Matz Uzry 7th edition of...
Last post by Aamna Ashiq
14 Hours Ago 08:47 PM
0 Replies
Solution of Matz Uzry...
Last post by Aamna Ashiq
14 Hours Ago 08:42 PM
0 Replies
need an answer...
Last post by Alifia Puspita
16 Hours Ago 07:20 PM
0 Replies
New Classic iPhone 6!
Last post by Vinod Gupta
17 Hours Ago 06:07 PM
0 Replies
HTC Launched Budget...
Last post by Vinod Gupta
17 Hours Ago 06:02 PM
0 Replies
Man City FC Won!
Last post by Vinod Gupta
17 Hours Ago 05:57 PM
0 Replies
Canvas Doodle 3 for Rs:...
Last post by Vinod Gupta
17 Hours Ago 05:51 PM
0 Replies
Google's Animated Earth...
Last post by Vinod Gupta
17 Hours Ago 05:45 PM
0 Replies
Daily Ncdex Trading Tips...
Last post by Riya Bajaj
18 Hours Ago 04:40 PM
1 Replies
National Institute of...
Last post by Murgha Joshi
22 Hours Ago 12:48 PM
0 Replies
National Institute of...
Last post by Murgha Joshi
22 Hours Ago 12:37 PM
0 Replies
Mumbai Educational Trust...
Last post by Murgha Joshi
23 Hours Ago 12:29 PM
0 Replies
ERA Business School:...
Last post by Murgha Joshi
23 Hours Ago 12:16 PM
0 Replies
Test bank on Business...
Last post by Bhautik Kawa
23 Hours Ago 11:56 AM
2 Replies
Pepsi IPL 7, KXIP vs...
Last post by Yashwant Naik
1 Day Ago 11:15 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
1 Week Ago 06:12 PM
100 Marks Project on...
by msdhoni
Last post by Bhautik Kawa
1 Week Ago 11:55 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in