Promotion Mix for Hotel Industry

sunandaC

New member
PROMOTION MIX

For successful marketing, it is only not sufficient that we concentrate on the quality of services but it is also impact generating that we promote our business in such a way that our prospects come to know about the quality to be offered to them as hotel customers- This focuses our attention on innovative promotional measures. It is against this background that we talk about the promotional measures.

There are a number of components for promoting the business and it is hoped that a professionally sound employee would blend the different constituents in such a way that effects are proactive but the process of persuasion is cost-effective.


The components like advertisement, publicity, sales promotion, personal selling, word-of-mouth promotion and telemarketing need due attention of hotel professionals.

The success rate of a hotel is virtually coiled in the essence of transforming the occasional visitors into the habitual visitors because this helps substantially the process of increasing the occupancy ratio. The sensitivity is vigorously influenced by creativity.

This makes it essential that the decision makers in the hotel industry make sincere efforts to formulate sound promotional strategy. We can't deny the fact that creation of awareness has a far reaching effect on the formulation of promotional strategy.

If scientifically formulated, optimally blended promotional measures are used by the professionally-sound and personally-committed hotel personnel, the rate of success would be found satisfactory.

We find a number of instances to quote that even quality services failed in creating and expanding market because the promotional measures failed in sensitizing the prospects.

This draws our attention on using the different components of promotion in such a way that we find them very much instrumental in throwing a positive impact
 
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