Importance of Location In Hotel Industry

sunandaC

New member
Location: Location implies accessibility and conveniences to the users of hospitality services- The selection of a suitable place for hotel is found important.

The main thing in the location of a modern hotel is accessibility and this gravitates our attention on the infrastructural facilities, such as availability of quality roads, electricity and communication facilities in addition to other services..


In the cities precincts, it is not possible to develop modern hotels where we need a big playing ground, swimming pool, personal-care centres, shopping complexes or so.


Thus to make an assault on the problem of space, we find outskirts or villages suitable location points for modem hotels. While developing premises, the hotel planners need to assign due weightage to aesthetic management.


This focuses our attention on plantation. Making a decision for location is found significant as once a hotel is established, the development plans follow and the space constraint stands as a major obstacle.



The hotel is an immovable fixture which has to use its skills in marketing to overcome any difficulties which may emerge after its initial location. In a true sense, the location tends to dominate all hotel operations substantially.


It determines the customer mix which the business can achieve and therefore, the direction of marketing strategy and other business tactics. Thus the hotel planners need to select a place which is calm and quiet, environment –friendly and easily accessible.
 
Hello Guys, This is one of the best industry where initial publicity will bear fruits lifetime. The most important tool which iks require in hotel industry is word of mouth publicity and if yu have establish your hotel as the best place to relaxed and feel tranquil suffuse wit its serenity. Place in Hotel industry is that much important as water to survive. If you have opened hotel where there is no scope of development and besides all the filth then, forget the dream of leveraging.

:SugarwareZ-241:
 
Top