Hotel - Marketing Policy

sunandaC

New member
The major difference in marketing hotel services as against other consumer products, is that after a customer has spent money in hotels, he/ she has nothing substantial to show except bills for his/ her money as benefits as compared with buying tangibles, such as television and refrigerator.

But if the rooms of a hotel remain vacant, it is unlikely that the same can be sold next day. While selling the hotel services, we cover the limited areas but while marketing the hotel services, we find unlimited areas.

If we talk about marketing the hotel services, we include in its purview everything and almost all the dimensions directly or indirectly helping in promoting the business and this necessitates formulation of a sound marketing mix, such as an aggregation of different submixes like product, promotion, pricing, place and people.


We manage services, we manage promotional activities, we manage pricing, we manage distribution process and we manage people serving as hotel personnel
 
Top