According to the concept and perception of hotel marketing, it is right to mention that marketing and selling of hotel services can't be tantamount.
In selling, the key areas are advertising including other aspects of marketing communication like telephones, letters, and face to face communication.
Often, the hoteliers explain their marketing strategies by showing computer booking services and the advertising campaigns planned for the coming tourists.
As per the continuous circle, it is essential to keep into consideration the research required for data collection and on the basis of a sound marketing information system transforming the data into information for making right marketing decisions.
In addition, it is also essential that the strategies adopted by the competitors are given due weightage, specially while making and practising the strategic decisions, The threats and weaknesses in the markets are identified, if we have an indepth information regarding the competitors.
The pricing decisions are also significant keeping in view the seasonal fluctuations which play a significant role in the hotel industry.
In selling, the key areas are advertising including other aspects of marketing communication like telephones, letters, and face to face communication.
Often, the hoteliers explain their marketing strategies by showing computer booking services and the advertising campaigns planned for the coming tourists.
As per the continuous circle, it is essential to keep into consideration the research required for data collection and on the basis of a sound marketing information system transforming the data into information for making right marketing decisions.
In addition, it is also essential that the strategies adopted by the competitors are given due weightage, specially while making and practising the strategic decisions, The threats and weaknesses in the markets are identified, if we have an indepth information regarding the competitors.
The pricing decisions are also significant keeping in view the seasonal fluctuations which play a significant role in the hotel industry.