Hotel Making - The Concept

sunandaC

New member
The key points of difference in the hotel marketing as against other consumer products are that once customer has spent money in hotels, he/ she has nothing substantial to show for his/her money except the bills, as compared with buying a television or a refrigerator. Effective marketing and dynamic selling become significant in the context of hotel marketing because once you have not sold a seat in a restaurant or a room in a hotel, the income is lost and lost for ever.


A hotel bedroom or a restaurant seat has no shelf life, Generally, the hoteliers explain their marketing by showing their computer booking service or the advertising campaigns for the coming season. There is no doubt in it that these things are part and parcel of hotel marketing, but only one aspect of the continuous circle of marketing.


For marketing hotel services, it is essential that marketing be understood fully by the executive at the top of a hotel group with total commitment on his part to the continuous need to market, A number of experts have gone through the concept of hotel marketing as summarised below:

Gerry Draper - "Ascertaining consumer needs, tailoring the product as closely as possible to meet those needs, persuading the customers to satisfy his needs and finally ensuring that the product is easily accessible when the customer wishes to purchase it."

Melvyn Greene - "The ultimate in marketing is to establish brand loyalty so that eventually the consumer does not purchase the goods/services once, but continuously. This is achieved only by the product following the complete process of marketing."
 
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