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HOTEL AND CATERING SERVICES

Discuss HOTEL AND CATERING SERVICES within the Service Sector Management forums, part of the Resolve Your Query - Get Help and discuss Projects category; INTRODUCTION Significant developments in the field of transportation, sophistication in communications, growing importance of sophisticated information technologies in the business ...

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HOTEL AND CATERING SERVICES
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Sunanda K. Chavan
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HOTEL AND CATERING SERVICES - October 12th, 2010

INTRODUCTION

Significant developments in the field of transportation, sophistication in communications, growing importance of sophisticated information technologies in the business world, engineering of a strong foundation for industrialization and urbanization, increasing domination of corporate sector on the national and international economies, emerging corporate culture and changing lifestyles paved copious avenues for the development of hotel industry the world over.


The officials on deputation, the business magnets on trade promotion mission, the foreign representative on peace mission, the domestic or foreign tourists interested in visiting a place for pleasure or for enriching the knowledge bank, the international events etc. are some of the important reasons for the development of hotel industry. Restaurants, cafeterias and hotels offer food and lodging services to him/her, person/persons who develop the habit of eating and staying out of home.


This principle necessitated application of management principles in the hotel industry and the hotel professionals realised the instrumentality of marketing principles in managing the hotel industry.

The growing significance of managerial proficiency in the hotel industry made possible innovation in the marketing decisions . Today, the services are planned, controlled, automated, audited for maintaining and controlling the quality. The concept of total quality management is found getting an important place in the marketing management of hotels.

The inclusion of modem amenities and facilities in the hotel services is made possible by the leading hotel chains which has been opening new doors for innovation and competition. It is against this background that the hotel companies, of late, need world class professional excellence.

The emerging positive trends in the tourism industry indicate that hotel industry is like a reservoir from where the foreign exchange flows. This naturally draws our attention on hotel management. In addition, the domestic tourism also indicates a positive sign of development. Thus the emerging new developments in the socio-economic- environment open new vistas for the development of hotel industry.

Of late, the organizations engaged in the hotel business are
required to conceptualize modern marketing principles. This makes it essential that they formulate a sound marketing mix that makes possible an optimal development of the marketing resources and makes the process of development cost effective.


Like other industries, the hotel industry also needs to explore avenues for innovation, so that a fair blending of core and peripheral services ismade possible. It is not to be forgotten that the leading hotel companies of the world have been intensifying research to enrich their peripheral services with the motto of adding additional attractions to their service mix.


It is against this background that we find the service mix more flexible in nature- The latest developments in the field of promotion have paved avenues for the introduction of innovative and aggressive promotional measures: The advertising, publicity, sales


promotion, word-of-mouth promotion, personal selling and even telemarketing have been found used in the process of promoting the hotel business. The hotel tariff is found drawing due attention of the policy makers. All of them have been found attempting for making the pricing decisions motivational.


The front- line-staff, receptionists, waiters, housekeepers, sales executives are found responsible for offering the promised services to the guests... The gap between the service-promised and services-offered is required to be bridged over that draws our attention on the management of hotel personnel.
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Jitendra Mazee
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Re: HOTEL AND CATERING SERVICES - January 17th, 2018

Quote:
Originally Posted by sunandaC View Post
INTRODUCTION

Significant developments in the field of transportation, sophistication in communications, growing importance of sophisticated information technologies in the business world, engineering of a strong foundation for industrialization and urbanization, increasing domination of corporate sector on the national and international economies, emerging corporate culture and changing lifestyles paved copious avenues for the development of hotel industry the world over.


The officials on deputation, the business magnets on trade promotion mission, the foreign representative on peace mission, the domestic or foreign tourists interested in visiting a place for pleasure or for enriching the knowledge bank, the international events etc. are some of the important reasons for the development of hotel industry. Restaurants, cafeterias and hotels offer food and lodging services to him/her, person/persons who develop the habit of eating and staying out of home.


This principle necessitated application of management principles in the hotel industry and the hotel professionals realised the instrumentality of marketing principles in managing the hotel industry.

The growing significance of managerial proficiency in the hotel industry made possible innovation in the marketing decisions . Today, the services are planned, controlled, automated, audited for maintaining and controlling the quality. The concept of total quality management is found getting an important place in the marketing management of hotels.

The inclusion of modem amenities and facilities in the hotel services is made possible by the leading hotel chains which has been opening new doors for innovation and competition. It is against this background that the hotel companies, of late, need world class professional excellence.

The emerging positive trends in the tourism industry indicate that hotel industry is like a reservoir from where the foreign exchange flows. This naturally draws our attention on hotel management. In addition, the domestic tourism also indicates a positive sign of development. Thus the emerging new developments in the socio-economic- environment open new vistas for the development of hotel industry.

Of late, the organizations engaged in the hotel business are
required to conceptualize modern marketing principles. This makes it essential that they formulate a sound marketing mix that makes possible an optimal development of the marketing resources and makes the process of development cost effective.


Like other industries, the hotel industry also needs to explore avenues for innovation, so that a fair blending of core and peripheral services ismade possible. It is not to be forgotten that the leading hotel companies of the world have been intensifying research to enrich their peripheral services with the motto of adding additional attractions to their service mix.


It is against this background that we find the service mix more flexible in nature- The latest developments in the field of promotion have paved avenues for the introduction of innovative and aggressive promotional measures: The advertising, publicity, sales


promotion, word-of-mouth promotion, personal selling and even telemarketing have been found used in the process of promoting the hotel business. The hotel tariff is found drawing due attention of the policy makers. All of them have been found attempting for making the pricing decisions motivational.


The front- line-staff, receptionists, waiters, housekeepers, sales executives are found responsible for offering the promised services to the guests... The gap between the service-promised and services-offered is required to be bridged over that draws our attention on the management of hotel personnel.
Hey friend, thanks for your contribution and providing the report on HOTEL AND CATERING SERVICES which would really help many students and professionals. BTW, I am also going to share a document on HOTEL AND CATERING SERVICES for helping others.
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