assgnmt on service scape

[smart_aniket]

Hey Friends this is my assignment on service scape




PADMASHREE DR. D. Y. PATIL UNIVERSITY
DEPARTMENT OF BUSINESS MANAGEMENT


Assignment

Services cape



Submitted To: Prof. Gagandeep Nagra


Submitted By:

Aniket Mokal
Roll No: 181
MBA-3rd SEM (Marketing)
Class 4 - C




Service scape


1) SIFFY Broadband (Service Provider):

The first visit was made to SIFFY which is basically run by Siffy Broadband Services and the Dombivli Branch is under Padmakar Thakur.

Address:
SIFFY Broadband,
Near Vashi Bus Stop,
Behind Shastri nagar Hospital
Dombivli (w).
421202.

Wherein I meet the Branch manager Mr. Padmakar Thakur whos is responsible for for running this branch. The position of their dombivli head office had made them capture the attention of every citizen travelling in the city.
Basically, Servicecape is “to emphasize the impact of the physical environment in which a service process takes place.” Booms and Bitner defined a servicescape as "the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service"

The office is big and spacious, where the new customers who come for subscribing new connections have a different desk for assistance and registration. Whereas there is another counter for those who are existing customers and visit the office for logging complaints or for paying the bills.


Speaking about how elements of SERVICESCAPE integrate with the overall marketing strategy
They position themselves in quite a different ways
1. According to Price
2. Giving a Best Service Quality and personnel attention.
3. convenient for all their customer.

They have very good pricing format for their customer which differentiate them from all other broadband service providers. They have different plans according to the usage of a customer. Their different plans are designed by keeping all types of internet subscribers in mind.

They used Remote servicescape, Wherein there is little or no customer involvement in the service scape. They are actually the backoffice. The office is actually designed to keep the motivation of the employees high and to boost it. They have a small recreation room, where an employee can refresh himself from the tiring work.Its actually arranged in such a way that the employees can work in a team and it can be easily supervisied.













2) Kolhapuri travels and tourism:

The second visit was made to the Kolhapuri travels and tourism
Address:
Kolhapuri travels and tourism,
Sai sadan, ground floor,
Near Gopi Cine Mall,
Dombivli (W).
421202

Wherein i meet Mr. Amol Patil the owner of the Kolhapuri travel and tourism. The actual position is made on the basis of their availability, qualitative services provided by the Mr. Patil.

This tourism co. is providing the services for tourist to travel entire Maharashtra. The factor which makes them feel of unique is the availability of the vehicles they use for their business. They have 11 buses and 6 Tourist Cars which are enough to fulfill the demand of their customer.

The role of servicescape in their business which lead them to grab good position.

Package:
they have various packages available for their customer. Even according to festivals and seasons they have variety in their packages, for example during the festival of Ganesha they offered package of Ashtavinayak darshan which is in less amount than their competitors.

Facilitator:
They provide very good facility in their buses and vans. Usually the buses are always clean and noise free all the buses and vans are maintained regularly. Thus they are always in good working condition.

Socializer:
They treat employees and customers on same floor because the employees are main person who interact with the customer first. They always suppose to keep the drivers happy for work so that they can perform well on duty and run the vehicle consciously.

Diffrentiator:
The office of the Mr.Patil is located on the well developed area they have verity of packages according to customers paying capacity. They always have availability of vehicle. So none of their customer goes back. All the vehicles they are using for the business are legalized and even all their drivers are well experienced and having legal license. All this specialty make them different from their competitors.