Kellogs case in india

parashar.varun

This is a kellogs Case study. please check out and please let me know wht u all think abt it please give feed back.

monamundra

according to me it was the result of FAULTY ADVERTISING...wen kellogs came in india it was a concept of eating kellogs with cold milk...now can u think a plcae like india where ppl beleive in drinking healthy food and hot milk in the morning will except the kellogs.............well ppl working 4 kellogs forgot they were selling their product in "INDIA"and not in their country...

another ex.was that of MILKMAID wherin at first it advertised with a concept of A GOOD SUBSTITUTE 4 MILK..it did not work in india..then they came up with a new concept of using it WHILE MAKING SWEETS..

abhimails

I think tat its a classic case of not don the homework properly. Kellogs hsould be knowing (had they done mkt research properly) that Indians like their corn flakes with hot milk, and customized its product accordingly. However, when kellogs re-entered india, it was well prepared !

Bhairav Singha Roy

I think the reason for the failure of Kelloges in India was due to the wrong positioning of the product into the minds of the consumers in India.

meds09

Kellogs did exactly what many foreign brands tried to do in India and failed. It tried to feed the same product to India which it developed 4 the western nations. Precsely an attempt to replicate the results it had in the foreign markets with Indian market . it truly did not consider the need bracket and the difference in lifestyle that Indian folks maintain .Hence as someone said was faulty at MARKET RESEARCH

However , 4 Milkmaid I think it tried nthng but finding alternative usages of its own product. To prevent itself from entering the matured stage , it attempted to innovate its processes n hence developed this kind of a product

subhajit

but what is ur take on the marketing goof up of Kellog's in India?

prateeksingh83

Kellogs did exactly what many foreign brands tried to do in India and failed. It tried to feed the same product to India which it developed 4 the western nations. Precsely an attempt to replicate the results it had in the foreign markets with Indian market .

stupifyenator

I think initial hiccups in kellogg`s indian dream owes to faulty market research. Kelloggs experience clearly lays down that howsoever big a brand is, before entering into any new market, the company should try to do a customized research to understand the market well..

koolmihir

What strategies KELLOGS should adopt to reenter in INDIAN maket??

Ruchi007

oh grt..this is a grt cse.....................................
many things come up here