Kellogs case in india

[chuckychu]

does anyone has more about the failure of kellogg's in india? thx in advance

[lbsim_akash]

how to download this case
I already registered but still i m not able to download thi case . can some one help me

[frantisek]

I want to download the case thanks. I hope I can do it now when I have one message.

[rajbirchowdhary]

guys all the info provided is relly helpful...thx...

[Tummi]

The case study was a good one. It gave many useful insights.

[Himawari]

cant u be specific in these things us ay..

[Himawari]

Originally Posted by Bhairav Singha Roy

I think the reason for the failure of Kelloges in India was due to the wrong positioning of the product into the minds of the consumers in India.

you also mean that the organisation(kelloggs) did not study the consumer behaviour..
and that they did not take into consideration the cultural, social..factors...right???

[viral_shah]

Originally Posted by subhajit

but what is ur take on the marketing goof up of Kellog's in India?

kellogs dint understand the breakfast culture of india...

[stejaswi]

In the first instance the products was far from what a normal urban indian would like to get associated with. Because in indian families, in 90% of the cases, breakfast is prepared/cooked in the kitchen itself and the idea of a ready to eat/fast food for breakafst is not at all welcome. Moreover, it "appeared" as a premium product for the "elite" classes

[nidhi4u]

its a gr8 case. many more such cases shd b posted here to get an insight into things