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Kellogs case in india

This is a discussion on Kellogs case in india within the Service Sector Management (S.S.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; kellogg's K cereal strategy... Kellogg’s now attempts to woo women with its new brand, Special K, even as it focuses ...

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Re: Kellogs case in india
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hjain
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Re: Kellogs case in india - November 21st, 2008

kellogg's K cereal strategy...

Kellogg’s now attempts to woo women with its new brand, Special K, even as it focuses on strengthening distribution.
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Re: Kellogs case in india
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Re: Kellogs case in india
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Re: Kellogs case in india - December 7th, 2008

I think the reason for the failure of Kelloges in India was due to the wrong positioning of the product into the minds of the consumers in India.
   
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Re: Kellogs case in india - December 7th, 2008

it could be one of the reason of failing kelloggs.focus on distribution can make changes
   
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Re: Kellogs case in india
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Re: Kellogs case in india - December 10th, 2008

i think it was the absence of pasteurized milk...thth did em...!o cruuch in the bite nd indians were like wat the hell isse achha toh daliya hi tha...!
   
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Re: Kellogs case in india - December 28th, 2008

am new on management paradise n i just cant understand how do i read this case study..
   
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Re: Kellogs case in india - January 17th, 2009

thank u for the project if i dont receive i than its useless............... heheheheheheheheheheheheh
   
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Re: Kellogs case in india - January 23rd, 2009

hhm......ich whihc is that your using to go ahead all over the place and it is no t roight ahem ahem ahme ahem ahem ....smiley lacheter mahanu sepatu waji fhutuer sepate hs ish thy sje
   
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Re: Kellogs case in india - February 12th, 2009

hey i think that kellogs definately failed due to a lack of cultural knowledge in India. yet they still went aheah not knowing that India dont usually have breakfast.
   
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Kelloggs - February 12th, 2009

Hi All,

I am doing a dissertation on westernised multinationals failing in India wtih my main focus on kelloggs. Is it possible for some people to give me some detailed or some reasons why kelloggs failed in India. I know some reviews are posted but i would like a little more depth on the reasons.

Thankyou
   
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Re: Kellogs case in india - March 17th, 2009

How can i download this content/attachment?
   
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