This is a discussion on Service Sector Marketing Notes (SSM) ppt format within the Service Sector Management (S.S.M) forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; notes include:
-Definitions of MARKETING
-Difference Between Marketing & Sales
-The 11 P’s
-service mktg-intro
-reasons for growth in service ...
Service Sector Marketing Notes (SSM) ppt format -
July 12th, 2008
notes include:
-Definitions of MARKETING
-Difference Between Marketing & Sales
-The 11 P’s
-service mktg-intro
-reasons for growth in service industry
-a partial list[.i.e.egs.] of all types of services
-goods-services continum
-diff. b/w goods n services
-characteristics of service mktg
-4 i's of service
-classification of services
-SERVQUAL[SERVICE QUALITY GAP ANALYSIS]
-service mapping etc...
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Service Sector Marketing Notes (SSM) ppt format -
July 12th, 2008
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