roshcrazy
MP Guru
notes include:
-Definitions of MARKETING
-Difference Between Marketing & Sales
-The 11 P’s
-service mktg-intro
-reasons for growth in service industry
-a partial list[.i.e.egs.] of all types of services
-goods-services continum
-diff. b/w goods n services
-characteristics of service mktg
-4 i's of service
-classification of services
-SERVQUAL[SERVICE QUALITY GAP ANALYSIS]
-service mapping etc...
-Definitions of MARKETING
-Difference Between Marketing & Sales
-The 11 P’s
-service mktg-intro
-reasons for growth in service industry
-a partial list[.i.e.egs.] of all types of services
-goods-services continum
-diff. b/w goods n services
-characteristics of service mktg
-4 i's of service
-classification of services
-SERVQUAL[SERVICE QUALITY GAP ANALYSIS]
-service mapping etc...