RETAIL ECONOMICS IN INDIA

abhishreshthaa

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Traditionally retailing has not been a structurally organized industry in India. Organized retail network was seen only in fabrics, with large mills building their own exclusive stores e.g. Raymond’s, Bombay Dyeing etc.


Currently there are about 5130000 retail outlets selling about Rs4790bn worth of products. Retail universe in India comprises large, medium general stores, chemists and pan-bidi (apart from accessories stores). Of these –thanks to unemployment, the number of pan-bidi outlets are steadily rising.


On account of the fragmented nature of Indian retail industry the inhabitants to stores ratio in India is about 150:1, i.e. there is a store catering to every 150 people.


This ratio varies from country to country. In china the ratio is similar to that of India where as incase of more developed countries the ratio would be higher. For instance in Europe the inhabitant to stores ratio is 2000:1.



As markets mature, consumer expectations rise it would be a necessity for small retailers to come together and form innovative and strong supply chain that will cut through distribution and increase margins.
 
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