ADVANTAGES OF RETAILING -
October 2nd, 2010
The implementation of such a retail marketing strategy yields benefits for consumers, manufacturers and wholesalers and creates economic utility.
The first point under retailing benefits for customers, bulk breaking refers to the act of retailers of buying goods in large quantities and then breaking them into smaller sizes for their individual customers. As a result purchases become convenient for customers - in terms of quantity bought as well as expenditures made.
The assorting function is nothing but evaluating all the different products available and offering to the target the optimum array of products from which to choose. The storing function performed by the retailers relieves customers of the task of anticipating their desires too far in advance of their needs as the retailers keep goods in inventory until customers are willing to buy and use them.
Further, retailers help manufacturers smoothen the production cycle by placing orders for peak demands well in advance and by managing inventory even on behalf of the manufacturer.
They create economic utility for consumers by providing the products in the form and at the place and time desired by the consumer.
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