abhishreshthaa
New member
Retailing is the final stage in a channel of distribution, which comprises all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer.
Another distribution function that retailers perform is to communicate with their customers and with their manufacturers and suppliers.
Customers are informed about goods and services, special sales etc. via ads, sales personnel and store displays.
Manufacturers and wholesalers are informed about sales forecasts, customer complaints, defective products etc. from retailers.
For small manufacturers and wholesalers, retailers can provide assistance by transporting, storing, marking, advertising, and pre-paying for merchandise. Retailers also complete transactions with customers.
Another distribution function that retailers perform is to communicate with their customers and with their manufacturers and suppliers.
Customers are informed about goods and services, special sales etc. via ads, sales personnel and store displays.
Manufacturers and wholesalers are informed about sales forecasts, customer complaints, defective products etc. from retailers.
For small manufacturers and wholesalers, retailers can provide assistance by transporting, storing, marking, advertising, and pre-paying for merchandise. Retailers also complete transactions with customers.