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Books: International Marketing


Books: International Marketing

Discuss Books: International Marketing within the Sell / Buy Notes, Products, Services etc. forums, part of the Quiz , Marketplace and Community games category; Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach ...

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Dr.Naga Rathinam
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Books: International Marketing - October 6th, 2011

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region

You may buy here if interested.


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