Books: International Marketing -
October 6th, 2011
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region You may buy here if interested. If anyone has a review to share, please share it with us since it will help someone to decide on choosing the book.