Basic questions of Marketing management.

Hi, I need to know answers of basic questions of marketing management.Please answer..
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Originally Posted by supratik_pal

Hi, I need to know answers of basic questions of marketing management.Please answer..
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Originally Posted by supratik_pal

Hi, I need to know answers of basic questions of marketing management.Please answer..
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Hi,

POP which stands for point of purchase is used by the marketers as a promotional tool, basically for converting the shallow and ambivalent buyers to sales. The POP media's are Standees, Kiosks, (Floorstickers,Trolley)-Mostly at Hypermarkets and Supermarkets...to name a few.

POD which is point of display is a strategy used by the distributors, depending on their size and popularity of their product to leverage the dealers or the retailers. This strategy is basically a part of Vertical Marketing Distribution where the manufacturer defines the terms for the displays of their product.

POP stands for points of parity. These are the attributes that make your product similar to other products.

POD stands for points of difference - ie the attributes that make your product unique.

There's a good example at www<dot>stratplanning<dot>com/sp_adlearning.php?id=adlearn011