Basic questions of Marketing management.

Hi, I need to know answers of basic questions of marketing management.Please answer..
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Originally Posted by supratik_pal

Hi, I need to know answers of basic questions of marketing management.Please answer..
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Originally Posted by supratik_pal

Hi, I need to know answers of basic questions of marketing management.Please answer..
1)Please explain the difference between POP and POD.
2)Difference between comparative POP and POD.

Hi,

POP which stands for point of purchase is used by the marketers as a promotional tool, basically for converting the shallow and ambivalent buyers to sales. The POP media's are Standees, Kiosks, (Floorstickers,Trolley)-Mostly at Hypermarkets and Supermarkets...to name a few.

POD which is point of display is a strategy used by the distributors, depending on their size and popularity of their product to leverage the dealers or the retailers. This strategy is basically a part of Vertical Marketing Distribution where the manufacturer defines the terms for the displays of their product.

POP stands for points of parity. These are the attributes that make your product similar to other products.

POD stands for points of difference - ie the attributes that make your product unique.

There's a good example at wwwstratplanningcom/sp_adlearning.php?id=adlearn011

What is service? What is so distinctive about services marketing that it requires special approach, set of concepts, and body of knowledge?

Please try to help me in this question as soon as possible..thanks

What are the distinctive objectives of services communications? Which elements of services communication mix would you use for the following scenarios?

(a)A newly established Gym in your area.
(b)An established restaurant facing declining patronage because of new competitors.


Explain in detail both answers..

Classify different services? How would you explain the usefulness of each of these classifications to managers? Explain by referring to Health service, Automobile repair service, Education service, and Retail banking service.Describe the services marketing mix?

How are customers expectations formed? explain the difference between desired service and adequate service with reference to a service experience you had recently while travelling in the indian railways. What is the process by which customers evaluate the total service offering?