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200 marks TYBMS Projects Network by BMS Alumni Experts

200 marks TYBMS Projects Network by BMS Alumni Experts

Discuss 200 marks TYBMS Projects Network by BMS Alumni Experts within the Resolve Your Query - Get Help and discuss Projects forums, part of the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects category; Project Topic - Monginis - The Cake Shop Area - Marketing Project Brief Info - Every business in today‘s market ...

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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
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parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 15th, 2011

Project Topic - Monginis - The Cake Shop

Area - Marketing

Project Brief Info -
Every business in today‘s market situation is surrounded by number of challenges and competitors but how a company deals with them is very important. Even while facing tough competition Monginis is able to maintain its product‘s prices to affordable level is a major achievement.
Monginis has come a long way in Bakery Business. Monginis offers a franchise to operate the market with time tested and repeatedly proven management concepts and marketing techniques. A Monginis franchise enables one to purchase the experience, reputation, brand awareness, training expertise and marketing support of the franchisor.
Even customer confidence and value is quite efficiently acquired by Monginis through its practices.
Thus Monginis punch-line rightly says, Go Ahead Celebrate…

Project Author - Hitesh Bokadia, Shankar Narayan College

Password to open the project - www.bms.co.in
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File Type: pdf Monginis - The Cake Shop.protected.pdf (1.20 MB, 222 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
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parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 15th, 2011

Project Topic - OVERVIEW OF FEMININE HYGIENE MARKET

Area - Marketing

Project Brief Info -
This project is a market study of feminine hygiene segment primarily dealing with sanitary napkins. The influence of major players like Procter and gamble, Kimberly Clark, Johnson & Johnson on market trends is deeply studied. Women attitudes and preferences are main factors in consumer behavior.



Project Author - Trisha Sikka, SIES College

Password to open the project - www.bms.co.in
Attached Files
File Type: pdf Overview of Feminine Hygiene Market.protected.pdf (1.86 MB, 122 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 15th, 2011

Project Topic - Potential of E-learning in India

Area - I.T.

Project Brief Info -
This project is prepared with the combination of theoretical knowledge as well as practical knowledge and a blend of advices and suggestions from the research guide of the project. Various books helped me out in extracting the theoretical ingredient.
For doing anything right, it is necessary that one follows the correct method otherwise he won’t be able to achieve his goal properly. Hence how you do things is very important than have you done the things? & how fast have you done things? While making this project it was important to give due importance to the method of collecting the data for achieving the goal.
This project is research-based project & the information presented in the project is collected with the help of primary & secondary data.
Finally, the project has lucratively finished with various kinds of experiences gained throughout. It had been possible with my best efforts.



Project Author - Komal Ghate, Alkesh Dinesh Mody Institute

Password to open the project - www.bms.co.in
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File Type: pdf Potential of E-learning in India.protected.pdf (2.28 MB, 180 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Bombay Stock Exchange - an overview

Area - Finance

Project Brief Intro -
Bombay Stock Exchange commonly known as BSE is the oldest stock exchange in Asia. It was established over 135 years ago as "The Native Share & Stock Brokers Association" in 1875. It is the world‘s no. 1 exchange in the world in terms of listed companies and 5th in terms of transactions that takes place every day. It accounted for the total market capitalization of USD 1.28 trillion as on February 2010.
Major players on BSE are Rel Ind.; Larson & Tubro; TATA steel; Infosys; Rel power; TCS; Wipro; and many more. These companies have heavy weight age on the indices of the market. BSE has gone through many up‘s and down‘s since 135 years and today it has emerged as one of the best exchange in the world with all the major markets and economies in recession.

Project Author
- Tauha Kazi, Clara College

Password to open the project -www.bms.co.in
Attached Files
File Type: pdf Bombay Stock Exchange - An overview.protected.pdf (1.97 MB, 186 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Past, Present and Future of Radio

Area - Marketing

Project Brief Intro -
“I hear her voice, in the morning' hour she calls, The radio reminds me of my home far away, And driving down the road I get a feeling' That I should have been home yesterday, today and tomorrow ” A research says that 65% of Youngistan prefers to be woken up by the sound of music. 79% of them fulfill this desire with a Radio. And if this music is accompanied by the voice of Jeeturaj or Malishka, it‘s a classic example of Cherry on the Cake. Radio and Music are the like Twin souls. Radio is the place where you listen to all kinds of songs and. Radio is where you can‘t watch anything; all you can do is LISTENING! Radio has made a comeback in the lifestyles of Indians. Radio has the reputation of being the oldest and the cheapest medium of entertainment in India. The radio industry has been completely reshaped by the various private players that entered the sector after the government allowed foreign investment into the segment and opened the licenses to the private players.

Project Author - Tulika P, SIES college

Password to open the project -www.bms.co.in
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File Type: pdf Past, Present and Future of Radio.protected.pdf (1.18 MB, 109 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Public Relations Management in Service Sector

Area - Service Sector

Project Brief Info -
Whoever you are, wherever you are, public relations makes a difference in your life — believe it or not.
Public Relations interpret the present to the future, and is an art applied to a science. PR will increasingly be seen for what it really is – an indispensable tool of management
The project offers a broad spectrum of practical knowledge on the subject along with trends and case studies from Indian view point. It presents a balanced coverage of practically every facet of public relations management in service sector. The coverage includes employee relations, media relations, shareholders-investors relations, government relations etc, and general information to understand the basics of public relations
Besides this, it covers need and importance and the operations of public relations in different service sectors. Finally the future of Public relations in service sector is booming with high speed and lucrative career options in public relation
Public relation can never be a substitute for efficiency and good policy, and that cannot over – emphasize the importance of credibility since one credibility is lost it is an uphill fight to regain the public confidence on which good public relations relies. It explains the true nature of public relations as a means of communication and a method of promoting mutual understanding. The project considers in detail the theory and practice of public relations management in service sector and stresses the wide knowledge and experiences and the high ethical standards required for the best practice of Public Relations.

Project Author - Rohit Patil, Bhavans College

Password to open the project -www.bms.co.in
Attached Files
File Type: pdf Public Relations Management.protected.pdf (941.3 KB, 164 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
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parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Radio Advertising

Area - Marketing

Project Brief Info -
Advertising in general expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don‟t just pop out from no where, they are built on the key communication points that motivate sales.
Radio is entirely a medium of sound, which evokes smells, sensations and visual images which brings the listeners imaginations into play.
Radio advertising is one of the tools of advertising which is effectively used for communication and positioning. It is one of the foundations for effective and successful advertising. Radio can be used effectively for advertisement since it can target the large audience because of its high reach. Radio is good at increasing awareness about the brand and business and helping in building the brand image.
But all this was only for pure academic purpose. With the advent of television radio lost its popularity and thus its purpose with the marketers. This led to sharp declines in the proportion of advertisement spending on radio as compared to other media.
But then came the governments order on liberalization and privatization. This brought about loads of changes in the world of radio broadcasting in India. Prominent and established companies entered the business of FM Broadcasting.
FM broadcasting has breathed a new life into the medium of Radio in the past few months. Could radio now think this as a new phase of its life or a re-birth? Of course yes, people are today talking only Radio---- Radio Mirchi, Radio City, RED, Go and WIN. One will find people with radio sets of different shapes and sizes listening to their favourite music on roads, in hotels, even the bidi shops aired on any of the music channels. The radio channels are now vying against each other to provide their best to the listeners.

Project Author - Samruddha Tadmare, CHM College

Password to open the project -www.bms.co.in
Attached Files
File Type: pdf Radio Advertising.protected.pdf (869.8 KB, 125 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Retail Management

Area - Banking and Finance

Project Brief Info -
The phenomenon of organized retailing, in spite of its tremendous growth in the last 2-3 year in India has just seen the tip of iceberg, as giant like Reliance, Bharti Wal-Mart and other enter the fray, the scenario is going to become more competitive and attractive.
Under this backdrop the Apparel and accessories Sector has a tremendous potential to take advantage of this development. Right now with less than 10% of the product being marketed in an organized way and an inefficient supply chain plaguing the system with losses and wastage there is a need to evolve a frame work or a model of retailing that configures an efficient supply chain to benefit the retailer and the customer alike.
Demographics continue to show a positive report to spur retailing growth consumer aged 20 – 45 years is emerging as the fastest growing consumer group and the mean age of Indians is now pegged at 27, a mean age that reinforces spending across all the retailing channels of apparels / accessories, grocery, non grocery and non store.
Also there are people who are or want to engaged in organized retailing by the means of franchisee enabling company a suitable capital arrangement so that they can focus more & more on expansion & concentrate on brand building along with operational focus.

Project Author - Deepak Tiwari, Lords Universal College

Password to open the project -www.bms.co.in
Attached Files
File Type: pdf Retail Management.protected.pdf (930.1 KB, 153 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Role of HR in Mergers and Acquisitions

Area - Human Resources Management

Project Brief Info -
We have been learning about the companies coming together from another company and taking over the existing companies to expand their business.
With recession taking toll of many Indian businesses and the feeling of insecurity surging over our businessmen, it is not surprising when we hear about the immense numbers of corporate restructurings taking place, especially in the last couple of years. Several companies have been taken over and several have undergone internal restructuring, whereas certain companies in the same field of business have found it beneficial to merge together into one company.
In this context, it would be essential for us to understand what corporate restructuring and mergers and acquisitions are all about.

Project Author - Kalpana

Password to open the project
-www.bms.co.in
Attached Files
File Type: pdf ROLE OF HR IN MERGER AND ACQUISITION.protected.pdf (1.86 MB, 142 views)
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts
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Parvathy A
parv is a jewel in the roughparv is a jewel in the roughparv is a jewel in the rough
 
parv
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Re: 200 marks TYBMS Projects Network by BMS Alumni Experts - June 18th, 2011

Project Topic - Role of Packaging in sales of FMCG products and its Trends in Last 5 years

Area - Operations

Project Brief Info
-
“JO DIKHTA HAI WOH HI BIKTA HAI”
The earlier approach to marketing was simple enough: make sure the product is visible - on store shelves and through mass media advertising - and it will more or less sell itself. With the evolution of modern retail, though, the emphasis is shifting to in-store displays and promotions - probably also because for the first time, the space for such initiatives is available.
But manufacturers no longer have the last word on what will happen at the store. "Modern trade has a significant say in promotions, perhaps because it offers far superior results with a much faster lead time," says Future Group's Mall.

Project Author - Charanjeet Singh Arora, Khalsa College

Password to open the project -www.bms.co.in
Attached Files
File Type: pdf Role of Packaging in Sales of FMCG Products.protected.pdf (2.11 MB, 168 views)
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