Go Back   ManagementParadise.com | Management & Business Education Learning Platform Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects

Research on marketing research for services

Discuss Research on marketing research for services within the Resolve Your Query - Get Help and discuss Projects forums, part of the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects category; Hi all, I am trying to search for information on how marketing research is different for services as compared to ...

Reply

 

Thread Tools Display Modes
Research on marketing research for services
Old
 (1 (permalink))
Alok Anand
profalok is an unknown quantity at this point
 
profalok
Assistant Professor at Netaji Subhash Institute Of Management Sciences
New Delhi, Delhi
 
Status: Offline
Posts: 8
Join Date: Sep 2008
Location: New Delhi, Delhi
Research on marketing research for services - April 22nd, 2009

Hi all,

I am trying to search for information on how marketing research is different for services as compared to for products.
I have done a reasonable search on the Net but have not got a satisfactory response.
Please help/advice

Alok
Advertisements

Friends: (0)
Reply With Quote
Re: Research on marketing research for services
Old
 (2 (permalink))
Vishal Anam
vishal is an unknown quantity at this point
 
vishal
Manager at Nielsen
Status: Offline
Posts: 35
Join Date: Feb 2005
Age: 37
Re: Research on marketing research for services - May 3rd, 2009

I consider myself novice to answer this question, however I guess I can try.

1. Research, whether be it for products or service, per se there would no distinction. The process broadly remains the same... ie. Start with secondary research, move on to understanding the stake holders.. Develop a question/discussion guidelines depending on whether you are going by a quant or qual approach, analyse the findings and compile a report..

So as you see, there is no real procedural difference between research done for products or services.

2. However, we professionals are into making models for everything.. so taking a cue from there, I would like to refer to 4ps framework for products and 7ps for service. Moving from products to service, if the marketing mix would change, the research need would also change accordingly.

3. So my understanding would be, procedurally things would remain the same, however within each step the depth and extensiveness of coverage might change moving from a products research to research for services.

Hope it makes some sense..


I have to find something to write here.
Friends: (0)
Reply With Quote
The Following User Says Thank You to For This Useful Post:
Re: Research on marketing research for services
Old
 (3 (permalink))
lavish1988
lavish1988 is an unknown quantity at this point
 
lavish1988
 
Institute: IBS G
Status: Offline
Posts: 3
Join Date: Mar 2010
Re: Research on marketing research for services - March 5th, 2010

well as far as i knw both are a bit different
in marketing of product we take only the product bt in services we need to take few more parameters
Friends: (0)
Reply With Quote
Re: Research on marketing research for services
Old
 (4 (permalink))
lavish1988
lavish1988 is an unknown quantity at this point
 
lavish1988
 
Institute: IBS G
Status: Offline
Posts: 3
Join Date: Mar 2010
Re: Research on marketing research for services - March 5th, 2010

can anyone here tell me hoe to d/w the project for a guidence as m unable to get nething here
m new
Friends: (0)
Reply With Quote
Re: Research on marketing research for services
Old
 (5 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Re: Research on marketing research for services - June 4th, 2010

Quote:
Originally Posted by lavish1988 View Post
can anyone here tell me hoe to d/w the project for a guidence as m unable to get nething here
m new
hey friend, sorry to say but i didnt understand what are you trying to say
??? do you mean that you are not able to download the project???


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Re: Research on marketing research for services
Old
 (6 (permalink))
Jenny Shine
Jennyshine is an unknown quantity at this point
 
Jennyshine
Management Paradise Member
Status: Offline
Posts: 869
Join Date: May 2016
Re: Research on marketing research for services - May 3rd, 2016

Quote:
Originally Posted by profalok View Post
Hi all,

I am trying to search for information on how marketing research is different for services as compared to for products.
I have done a reasonable search on the Net but have not got a satisfactory response.
Please help/advice

Alok
Hi Alok,

Please check attachment for Study on Basic Marketing Research, so please download and check it.
Attached Files
File Type: zip Study on Basic Marketing Research.zip (5.89 MB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
marketing, research, services


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.