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RADIO BROADCAST MODELS

Discuss RADIO BROADCAST MODELS within the Radio and Television forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; There are three options for the expansion of the radio network: the commercial broadcast model: market-driven and therefore, its objective ...

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Sunanda K. Chavan
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RADIO BROADCAST MODELS - November 2nd, 2010

There are three options for the expansion of the radio network:

the commercial broadcast model: market-driven and therefore, its objective is to gain as much market share as possible by expanding business.

public service broadcast model: concentrates on content for education, information and entertainment
with the broad objective of addressing the concerns of a large and varied listener group

the community model: serves to bring small communities together, focuses on common man’s day-to-day concerns and helps in realizing local aspirations.
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