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PROBLEM AREAS - RADIO

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PROBLEM AREAS - RADIO
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Sunanda K. Chavan
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sunandaC
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PROBLEM AREAS - RADIO - November 2nd, 2010

The government has held that any member of the elite Indian Administrative Services can function as head of AIR with equal disinterest.

Hence the director general is a bureaucrat who may or may not be interested or qualified in radio.

The credibility of AIR news has always been in question, however, not only because it is a government department but also because of well-reported instances of interference by the prime minister’s office, irrespective of who is in power.

AIR’s heavily bureaucratic ways have been the major impediment to innovation and creativity.


Programming Policies: From the late '70s, the radio channel has been plagued by archaic programming policies, incongruous censorship norms, and it sidelined its brightest stars in all departments.

Obsolete technology: its outdated medium wave technology and poor sound, it will not be able to lure away listeners from FM.

Bureaucratic Work Culture: Bureaucratic control, tight-fisted attitudes, constant shuttling of staff between AIR and DD; misjudgements.
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