ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > BMM Paradise - Bachelors in Mass Media > BMM Paradise for Bachelors in Mass Media > Radio and Television

Culture and Television in India

Culture and Television in India

Discuss Culture and Television in India within the Radio and Television forums, part of the BMM Paradise for Bachelors in Mass Media category; Television and culture Women all over India celebrate Karva Chauth, which comes on the fourth day after the autumn full ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Culture and Television in India
Old
 (1 (permalink))
Abhijeet S
abhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to beholdabhishreshthaa is a splendid one to behold
 
abhishreshthaa
Operations Manager at Management Paradise
Management Paradise Guru
 
Status: Offline
Posts: 7,045
Join Date: May 2010
Culture and Television in India - September 16th, 2010

Television and culture


Women all over India celebrate Karva Chauth, which comes on the fourth day after the autumn full moon. Married women of all ages fast for the whole day and only after sighting the moon on the eastern horizon, take their first sip of water from the hands of their husbands.


To celebrate the sighting of the moon, they gather in well-decorated halls or homes of friends or relatives and share a memorable feast of sweets and savories with their families. Legend says that Draupadi first observed this fast for the safety of Arjuna when he went to war with the Kauravas. Women all over India exchange gifts, dance to modern bands playing popular songs from films and remix albums.


Though Karva Chauth is essentially a North Indian festival for married women who pray for the welfare and long life of their husbands on this day it has become almost a ‘national’ festival for Indian women because of its attractive and extremely ornamental portrayal in popular films like:- Hum Aapke Hain Kaun, Dilwale Dulhaniya Le Jayenge, Kabhi Khushi Kabhie Gham, Kuch Kuch Hota Hai and Hum Aapke Dil Mein Rehte Hain.


Ever since Bollywood films became virtual ‘wedding videos’, the observance of karva chauth has been glamorized so much, that women of all communities and regions in India have taken a fancy to it and celebrate it in a ‘filmy’ manner, dressed in the typical Punjabi red and gold chunaris worn over bridal ghagra-cholis or sarees.


In more recent times, popular TV serials like Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki and Kasauti Zindagi Kay have also popularized Karva Chauth celebrations.
Women’s festivals are not new to India. Haldi Kumkums, Haritalika, Mangalagauri and Vart Savitri are celebrated in Maharashtra and other southern states by women to pray for the welfare of their husbands.


South Indian women celebrate Haldi Kumkums and Nimbus for the same purpose.
Gujarati women play the dandia and wear bridal finery for Navaratri Rajasthani women fast on Teej and was their bridal finery to celebrate the festival of Gangaur. Bengali women wear shakha pola — white bangles made from conch shells and red ones made from acrylic — to symbolize suhaag and celebrate Durga Pooja with a bath of sindoor and bright colored auspicious sarees with red borders.


However, the great leveler for Indian women from the North to the South have been films, fashion and television serials. Wedding planners and contractors, jewellers, bridal shows and costume designers have contributed to this all-India revolution, which has made women everywhere — including in foreign countries where large populations of Indians live — celebrate their festivals and weddings with common features.


The Maharashtrian woman’s black beaded mangalsutra has become a national symbol of a married woman all over India. Weddings in all films are shown to include a ceremony in which the bridegroom ties the black beaded necklace around his bride’s neck.


All present-day brides, therefore, buy a mangalsutra and the ceremony is included in all weddings. So are bangles or chudas, which could be Punjabi, Uttar Pradesh, Maharashtra, Bengali or South Indian in origin!


Wedding games and events too, have been regimented. Hiding the bridegroom’s shoes, playing with a ring dropped in red or white-colored water, imprinting vermillion footprints of the bride of the floor when she enters her new home, mooh dikhaya or ‘seeing the bride for the first time’, the bride and groom sharing a sweet, holding a mehndi or sangeet parties all these are customs from various parts of India.


But they have now been incorporated in weddings everywhere, thanks to films and television. The exchange of festive and fast ideas also is noteworthy. If southern women observe Karva Chauth, women from the North have discovered. Vat Savitri — during which women worship the banyan tree to pray for the safety and growth of their families. Ganpati and Gauri, earlier worshipped on a grand scale by Maharashtrians, are now worshipped all over India. Durga Pooja is no longer restricted to Bengal. Baisakhi is celebrated all over India.



Women’s events have become so attractive that in the recent elections in Maharashtra, Haldi Kumkums were used as a platform for voters’ gatherings. Family planning, wealth creation, social progress and health issues are often intertwined with ‘women’s festivals’ for better reach and effectiveness.


Is it right for films and TV serials to create such a strong impact of tradition and custom? As long as modern celebrations do not segregate widows and single women and give them a second-class status, the tool of ‘celebrations’ is good for bringing women together as equal citizens of India who must join mainstream social, political and economic activities.


Women in India know that decorating themselves is their birthright and the market they create for clothes, jewellery, bindis, mehndi, services, etc gives employment to thousands of craftsperson’s, weavers, designers and embroiderers, caterers, decorators and florists.
Advertisements


Help Others > Network > Grow


Work with us part time/full time as forum moderator. Email us your resume on careers @ managementparadise.com PLS PRESS THANKS BUTTON IF U LIKED MY POST.

Friends: (0)
Reply With Quote
Related to Culture and Television in India
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Foreign Television Channels are destroying our culture. Ankit Gokani HOT Debates - The Big Fight 2 July 3rd, 2011 03:15 PM
Impact of Television on Women in India Abhijeet S Radio and Television 0 September 16th, 2010 05:53 PM
Brand Culture Failure - Kellogg's in India Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 16th, 2010 12:55 PM
work culture and organizational culture ? tanima_jain Human Resources Management 1 November 11th, 2009 07:32 AM
OPERATIONS OF A SATELLITE TELEVISION UPLINKING FROM OUT OF INDIA Ankit Gokani Miscellaneous Projects 0 July 12th, 2008 05:40 PM
 

Reply

Bookmarks

Tags
culture, india, television

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

MBA Colleges in Hyderabad
Last post by Ashish Paul
3 Hours Ago 04:33 PM
0 Replies
MBA Colleges in...
Last post by Ashish Paul
3 Hours Ago 04:27 PM
0 Replies
MBA Colleges in Hubli
Last post by Ashish Paul
3 Hours Ago 04:26 PM
0 Replies
MBA Colleges in Howrah
Last post by Ashish Paul
3 Hours Ago 04:23 PM
0 Replies
MBA Colleges in Hospet
Last post by Ashish Paul
3 Hours Ago 04:20 PM
0 Replies
MBA Colleges in...
Last post by Ashish Paul
3 Hours Ago 04:19 PM
0 Replies
MBA Colleges in Hojai
Last post by Ashish Paul
3 Hours Ago 04:17 PM
0 Replies
MBA Colleges in Hodal
Last post by Ashish Paul
3 Hours Ago 04:16 PM
0 Replies
MBA Colleges in Hisua
Last post by Ashish Paul
3 Hours Ago 04:14 PM
0 Replies
MBA Colleges in...
Last post by Ashish Paul
3 Hours Ago 04:13 PM
0 Replies
MBA Colleges in Hisar
Last post by Ashish Paul
3 Hours Ago 04:11 PM
0 Replies
MBA Colleges in...
Last post by Ashish Paul
3 Hours Ago 04:10 PM
0 Replies
MBA Colleges in Hilsa
Last post by Ashish Paul
3 Hours Ago 04:09 PM
0 Replies
MBA Colleges in Hindupur
Last post by Ashish Paul
3 Hours Ago 04:07 PM
0 Replies
MBA Colleges in...
Last post by Ashish Paul
3 Hours Ago 04:06 PM
0 Replies

» Projects Helpline

Retail Management Notes
Last post by Bhautik Kawa
1 Week Ago 10:56 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in