Global Writing Instruments Industry

[anubothra]

Global Market for Writing and Marking Instruments
(Source: Report by Global Industry Analysts, Inc, March 2008)
• Global pens/markers market is estimated at USD 12.3 billion for 2007.
• Worldwide sales of Writing and Marking Instruments are projected to reach USD18.3 billion by 2010
• Global writing and marking instruments market is growing at healthy compounded annual rates in the developing economies such as the Middle and Far East,Asia- Pacific, Africa, and South America.
• The market growth could be attributed to rapid increase in population, literacy levels and rising demand for good quality writing gear in these economies.
• Asia Pacific is poised to emerge as the fastest growing region over the period 2000-2010, registering a CAGR of 5.3%.
• Ballpoint pens market in the US is expected to be worth $3.36 billion by 2010
• Newell Rubbermaid, BiC and Pilot dominate the global writing and marking instruments market, though regional players command leadership in select niche markets.
• While BiC continues to dominate the ballpoint pen market worldwide, the company is also well positioned in the mechanical pencils category.

U.S Market (source: Business Trend Analysts)
• The U.S. Market for Writing Instruments and Art Supplies was estimated to be at $3.1 billion and was expected to grow at an average growth rate of 5.5 percent each year from 2001, reaching just under $5 billion by 2011.
• The largest segment of the writing instruments industry is by far the market for pens which rose by 8 percent in 2002 to more than $1.2 billion. And by 3.1 percent in 2003 to $1.28 billion. Pens are expected to continue to grow in popularity, producing more than $2.05 billion by 2011.
• This segment includes ballpoint and roller ball pens in addition to gel pens and executive type pens including calligraphy and fountain.
• According to BTA, new products in the pen segment include many value added pens that contain extra features such as special grips. Some manufacturers have begun to bundle ballpoint pens with other writing instruments.
• Pens with built- in or multiple features are also popular with combination pen/ pencil/ stylus, pen/pencil, and even pen/screwdriver rising in popularity.
• Pens also continue to be popular in the promotional products industry.
• The second largest writing instrument segment is the “Marker” market, which includes all types of markers and highlighters.
• The marker segment of the writing instruments industry grew from $563 million in 2002 to $581 million in 2003.BTA expects the market to continue to grow the four percent annually to more than $812 million in 2011.
• At the third position is the market for pencils, including mechanical pencils. The market for pencils is expected to increase at an average growth rate of 6.3 percent from 2001 to 2011. This would allow the pencil segment to overtake markers and account for more than $929 million in sales by 2011.
Desk Sets
Desk sets arc typically defined as a grouping of a pen or pencil with each other or with any other desk accessory including a letter opener or stylus to name a few. Traditional pen/pencil sets are popular among the school, gift and promotional markets and range from a few dollars to thousands of dollars depending on the manufacturer and type of product.
• In 2001, the market for desk sets was a little over $21.1 million. Growth in 2003 was only 1.4 percent to $21.4 million, but 2003 estimates showed an increase of 4.2 percent, pushing the desk set segment of writing instruments to more than $22.3 million. By 2011, desk sets will account for a projected $303 million.

[shanavas.sahib]

thank you............this will help me to understand the industry better..

[nileshscorpion]

I would appreciate if you can help with more details