question paper of service sector management-nov 2001

9870036550

New member
service sector management

N. B. 1) Both the questions are compulsory.
2) Figures to the right indicate maximum marks.

Section I
Q. 1) a) Distinguish between Goods and services
b) Give one example of Innovation in Railways, Hospitals, Information Technology and Air Travel.
c) What are the technical and functional skills of people?
d) Services constitute about 54% of GDP. List four areas/trends which have led to this phenomenal growth.
e) What are the benefits of Mutual Funds?

Section II
Q. 3) Describe suitable approaches for classifying services with proper justification.
Q. 4) What are the determinants/dimensions of Quality? Define each of them with examples.
Q. 5) How do people and physical evidence play an important role in Bank Marketing?
Q. 6) What are different Tourism products? How do you manage Tourism OR Leisure Products?
Q. 7) Explain any two-
a) Rail-Road Coordination
b) Essence and future of Information Technology
c) Social Marketing principles of pricing of hospitals
 
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