The Survey reflects the changing dynamics of consumer behaviour – luxury goods are
now being perceived as necessities with higher disposable incomes being spent on
lifestyle products. There is a discernible shift in the consumers’ preference in favour
of higher-end, technologically superior branded products, the demand being
spurred by increasing consumer awareness and preference for new models.
now being perceived as necessities with higher disposable incomes being spent on
lifestyle products. There is a discernible shift in the consumers’ preference in favour
of higher-end, technologically superior branded products, the demand being
spurred by increasing consumer awareness and preference for new models.