Its a method of listing and classifying the benefits from any product or service. It is done so that we can find out what is the nature of a particular benefit from a product. their a re four type of classifications possible:
1) Financial and tangible
2) Financial and non tangible
3) non financial and tangible
4) non financial and non tangible
1) Financial and tangible
2) Financial and non tangible
3) non financial and tangible
4) non financial and non tangible