Reference Books for Public Relations ( PR ) !!
1) Principles Of Public Relations- C. Rayendu & K.R. Balan ( Himalaya)
2) Effective Public Relations Management- A Guide To Corporate Survival- Winer Park- Jaico
3) Practical Public Relation- Sam Black- Universal Bookstall- Delhi
4) Handbook Of Public Relations In India - Mehta D. - Allied Pub. Delhi
5) Public Relations For Your Business- Jefiknis F. Excel-Delhi