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PUBLIC RELATION AND MEDIA

PUBLIC RELATION AND MEDIA

Discuss PUBLIC RELATION AND MEDIA within the Public Relations Management . forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; MEDIA : Media relations-1 of d BEST known elements of PR. Wrongly misunderstood with “PUBLICITY”. What is media’s role today? ...

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PUBLIC RELATION AND MEDIA
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Abhijeet S
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PUBLIC RELATION AND MEDIA - September 3rd, 2010

MEDIA:

  • Media relations-1 of d BEST known elements of PR.

  • Wrongly misunderstood with “PUBLICITY”.

  • What is media’s role today?

  • Rapid changes r seen in media during d last 2 decades.



MEDIA ENVIRONMENT:
  • The trend of newspapers turning into onl9 began during 1990’s with std.
  • practice with net supplying news stories, photo galleries, video & audio clips.

  • According to 2007, report found that T.V. still led the field as preferred src of NEWS.
  • Media such as newspapers, have made it a std practice for major newspapers,& regional newspapers to include BLOGS in their news pages.

  • Another trend-growth in the role of “media citizen”.

  • e.g.: media giant CNN has d easy address of “ireport.com”through which viewers can contribute material.
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