PUBLIC RELATION AND MEDIA -
September 3rd, 2010
- Media relations-1 of d BEST known elements of PR.
- Wrongly misunderstood with “PUBLICITY”.
- What is media’s role today?
- Rapid changes r seen in media during d last 2 decades.
- The trend of newspapers turning into onl9 began during 1990’s with std.
- practice with net supplying news stories, photo galleries, video & audio clips.
- According to 2007, report found that T.V. still led the field as preferred src of NEWS.
- Media such as newspapers, have made it a std practice for major newspapers,& regional newspapers to include BLOGS in their news pages.
- Another trend-growth in the role of “media citizen”.
- e.g.: media giant CNN has d easy address of “ireport.com”through which viewers can contribute material.
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