PUBLIC RELATION AND MEDIA

MEDIA:

• Media relations-1 of d BEST known elements of PR.
  
  
• Wrongly misunderstood with “PUBLICITY”.
  
  
• What is media’s role today?
  
  
• Rapid changes r seen in media during d last 2 decades.

MEDIA ENVIRONMENT:

• The trend of newspapers turning into onl9 began during 1990’s with std.
  
• practice with net supplying news stories, photo galleries, video & audio clips.
  
  
• According to 2007, report found that T.V. still led the field as preferred src of NEWS.

• Media such as newspapers, have made it a std practice for major newspapers,& regional newspapers to include BLOGS in their news pages.
  
  
• Another trend-growth in the role of “media citizen”.
  
  
• e.g.: media giant CNN has d easy address of “ireport.com”through which viewers can contribute material.