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E BUSINESS INITIATIVE by MAHINDRA & MAHINDRA

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E BUSINESS INITIATIVE by MAHINDRA & MAHINDRA
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Abhijeet S
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E BUSINESS INITIATIVE by MAHINDRA & MAHINDRA - September 1st, 2010

HOW MAHINDRA AND MAHINDRA INITIATED E BUSINESS..


Summary
  • Mahindra & Mahindra started its E-Business initiatives in 1995. E-Business started with the launch of a dedicated network across 8 manufacturing locations, 33 area offices and 4 branch offices.
  • In June 1996, M&M launched its website mahindraworld.com, which was one of the first corporate websites. In 2000, M&M extended the Intranet to three websites dedicated to suppliers and dealers of the automotive and farm equipment sectors.
  • In the same year, it started CRM and SCM initiatives, which helped in analyzing customer buying behavior and product development with the help of data mining tools.
  • All these initiatives seemed to have paid off and in 2003 M&M’s farm equipment sector won Japan’s prestigious Deming award.


“E-Business can be an effective tool in building and maintaining a sustainable competitive advantage, and is helping the Mahindra group forge new relationships with its stakeholders.”
- Ulhas Yargop, President, Telecom and Software Sector, M&M1.

Introduction
  • The Farm Equipment sector of Mahindra & Mahindra (M&M)2 was awarded Japan’s prestigious Deming award3 in 2003.
  • It was the seventh company outside Japan and the first tractor company in the world to have been awarded the Deming prize.
  • M&M’s E-Business initiatives, which started in the late 1990s, seemed to have played a major role in the success of the Farm Equipment sector.
  • M&M launched its E-Business initiatives in 1996. It involved both B2B4 and product-focused sites.
  • The B2B site helped M&M to do business online with its suppliers and dealers of Utility Vehicles and Farm Equipments.

The Initiatives
  • After the different business units had been created, M&M realized that the system formed islands of data that inhibited flow of information.
  • It needed a strong information technology link that would seamlessly integrate the different islands of information.
  • Therefore, it started an e-biz drive in the company, which was a step-by-step process...

Launch of the Website
  • In 1995, M&M set up a dedicated network connecting 8 manufacturing locations, 33 area offices and 4 branch offices.
  • In June 1996, it launched the website, www.mahindraworld.com, which was one of the first corporate websites launched in India at that time...
  • ERP Implementation
  • In 1997, M&M decided to implement an ERP solution, which would integrate different business processes and cut down on wastes in the manufacturing chain...

Intranet
  • In 1997, Mahindra Connect, the Intranet initiative was launched.
  • The objective behind introducing Intranet was to make all employee and organization related information available online, on a single platform.

E-Ventures
  • In 2001, M&M launched three sites, automartindia.com, officemartindia.com and propertymartindia.com.
  • Automart was a joint venture with HDFC and automotive dealers- Sah and Sanghi group...

Product-Based Sites

With the launch of the vehicles targeted at urban customers, M&M launched product-focused websites, such as www.mahindra-bolero.com and www.mahindrascorpio.com

Benefits of E-Initiatives

ERP implementation restructured the whole process of business at M&M. Electronic procurement of materials and inventory served as a boon for M&M as it helped the company in the entire procurement cycle , from supplier selection to deciding on the contracts...

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Re: E BUSINESS INITIATIVE by MAHINDRA & MAHINDRA
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Jitendra Mazee
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Re: E BUSINESS INITIATIVE by MAHINDRA & MAHINDRA - January 19th, 2018

Quote:
Originally Posted by abhishreshthaa View Post
HOW MAHINDRA AND MAHINDRA INITIATED E BUSINESS..


Summary
  • Mahindra & Mahindra started its E-Business initiatives in 1995. E-Business started with the launch of a dedicated network across 8 manufacturing locations, 33 area offices and 4 branch offices.
  • In June 1996, M&M launched its website mahindraworld.com, which was one of the first corporate websites. In 2000, M&M extended the Intranet to three websites dedicated to suppliers and dealers of the automotive and farm equipment sectors.
  • In the same year, it started CRM and SCM initiatives, which helped in analyzing customer buying behavior and product development with the help of data mining tools.
  • All these initiatives seemed to have paid off and in 2003 M&Ms farm equipment sector won Japans prestigious Deming award.


E-Business can be an effective tool in building and maintaining a sustainable competitive advantage, and is helping the Mahindra group forge new relationships with its stakeholders.
- Ulhas Yargop, President, Telecom and Software Sector, M&M1.

Introduction
  • The Farm Equipment sector of Mahindra & Mahindra (M&M)2 was awarded Japans prestigious Deming award3 in 2003.
  • It was the seventh company outside Japan and the first tractor company in the world to have been awarded the Deming prize.
  • M&Ms E-Business initiatives, which started in the late 1990s, seemed to have played a major role in the success of the Farm Equipment sector.
  • M&M launched its E-Business initiatives in 1996. It involved both B2B4 and product-focused sites.
  • The B2B site helped M&M to do business online with its suppliers and dealers of Utility Vehicles and Farm Equipments.

The Initiatives
  • After the different business units had been created, M&M realized that the system formed islands of data that inhibited flow of information.
  • It needed a strong information technology link that would seamlessly integrate the different islands of information.
  • Therefore, it started an e-biz drive in the company, which was a step-by-step process...

Launch of the Website
  • In 1995, M&M set up a dedicated network connecting 8 manufacturing locations, 33 area offices and 4 branch offices.
  • In June 1996, it launched the website, Ecole Dentale Landing Page Template, which was one of the first corporate websites launched in India at that time...
  • ERP Implementation
  • In 1997, M&M decided to implement an ERP solution, which would integrate different business processes and cut down on wastes in the manufacturing chain...

Intranet
  • In 1997, Mahindra Connect, the Intranet initiative was launched.
  • The objective behind introducing Intranet was to make all employee and organization related information available online, on a single platform.

E-Ventures
  • In 2001, M&M launched three sites, automartindia.com, officemartindia.com and propertymartindia.com.
  • Automart was a joint venture with HDFC and automotive dealers- Sah and Sanghi group...

Product-Based Sites

With the launch of the vehicles targeted at urban customers, M&M launched product-focused websites, such as www.mahindra-bolero.com and New All Powerful Scorpio | SUV in India | Mahindra Scorpio

Benefits of E-Initiatives

ERP implementation restructured the whole process of business at M&M. Electronic procurement of materials and inventory served as a boon for M&M as it helped the company in the entire procurement cycle , from supplier selection to deciding on the contracts...

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