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Public relations project
An non- governmental organization dealing with a girl child.
NGO
NANHI KALI
FOUNDERS MAHINDRA GROUP AND NAANDI TRUST
PUBLIC RELATIONS PROFFESSOR
CONTENT BY
SYBMM.
CONTENT:
• INTRODUCTION TO THE NGO
• COMMUNICATION
• STRATEGY
• WHAT WORKED/DIDN’T WORKED
• CLASSIC EXAMPLE OF PUBLIC RELATIONS WORK
• RESULT
INDIA TODAY
• 40% of India's population is below the age of 18 years.
At 400 million is the world's largest child population.
• 50% of India's children are between the age of 6 and 18
years and are not in school.
• 1 out of 6 girls will not live to see her 15th birthday.
• only 3 out of 10 girls who enter std 1 completes there
Xth std. [govt. India statistics]
mission
To enable people to take responsibility for the situation of the deprived Indian GIRL child and so motivate them to confront the situation through collective action, of educating them thereby giving the child and themselves an opportunity to realize their full potential ”
We Indians over the years have become ardent patrons of NO GAIN NO PAIN, so are these children's silent CRIES not painful enough or does India's future no more lie in its children???
What is public relations meant for an NGO?
“Public Relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics”
• NGOs need PR materials for a variety of reasons: to raise money, to describe services to their beneficiaries, to inform the public (both locally and abroad) about their accomplishments, and to distinguish themselves from other NGOs.
Communication
• Developing website for promotion
• Initiating executives to help them in form of ‘donation’
• Usage of television for promotion : eg. Show on Star Plus , “Sabki Laadli Bebo”.
• Communication challeges.
• P.R. agency – AD factors P.R.
STRATEGY
• Using print poster cinema advertising , and has opted to develop a virtual guide at GirlSmiles.org.
• used to be Relied on paid advertising.
• Collabrated with the strawberry frog.
• Connected through sites like facebook, digg and twitter.com
• Aims at organising information on the site in a simple and human way.
SUCCESS OF A PROJECT
– “ NANHI KALI “
HOW DOES nanhi kali MOBILISE FUNDS?
Results and conclusion on NANHI KALI N.G.O.
Nanhi kali NGO group has great success story behind them. Their success stories are:
It has many success stories as follows which resulted a overwhelming support from many sectors
• Success Story –
• Nanhi Kali to academic worker
• A ray of hope through collective community support
• Changing gender stereotypes and fighting social evils
• A childhood lost and a childhood regained
• An under privileged girl enjoys her right to education through Project Nanhi Kali.
• Treasure - The Jewellery Lounge one of the leading jewellery outlet today announced its association with Nanhi Kali � an NGO supporting girl education. Treasure will be supporting the education of 40 Nahi Kali girls. Chunky Pandey & Snigdha were promoting it.
• Nanhi kali Boston chapter which resulted in finding a way abroad for the India based non governmental organization like nanhi kali.
• The initiative highlights the role that corporations of any type can play in contributing toward social issues, given a little creativity and the willingness to see a bottom line beyond mere profits. And at the same time, they may even rope in customers that otherwise may not be interested in the product. As someone who rarely buys concessions at the cinema, I might make an exception and consider indulging Rs 120 for a “classroom combo” the next time I find myself in front of a Bollywood film in India. A sucker for well-crafted corporate marketing? The lazy man’s answer to giving back to society? Perhaps. But the point is, I would become a cinema-going customer that now thinks about the girl child’s education. And that twist may lead to other contributions to the issue.
• And from the NGO’s perspective, raising awareness about the issue is just the first step in making a lasting impact:
• Sheetal Mehta, Executive Director – Nanhi Kali said, “Project Nanhi Kali is today extending the opportunity of education, to over 43,000 under privileged girl children from poor urban, remote rural and tribal communities in India. We believe that it through education of the girl child that we can effectively deal with many of the developmental problems we are facing as a country today. We appreciate the initiative by Adlabs in helping create awareness for the cause and increase funds for our endeavour Nanhi Kali.”
The story of nanhi kali to academic worker and its imapact:
Sunita's is a true story of how distant dreams can be realized with sheer determination and persistence. She has successfully fought family, and community opposition and overcome severe economic hurdles to follow her dream to educate herself and become an accomplished individual. The Nanhi Kali team is happy that they could encourage her to go on, and they look forward to her reaching newer and higher levels of success.
This created awareness in many other sectors which hence lend a helping hand to the NGO, in raising monetary funds and rising the ngo at a higher level it hence largely connected with public in a optimistic approach.
Thank you!
An non- governmental organization dealing with a girl child.
NGO
NANHI KALI
FOUNDERS MAHINDRA GROUP AND NAANDI TRUST
PUBLIC RELATIONS PROFFESSOR
CONTENT BY
SYBMM.
CONTENT:
• INTRODUCTION TO THE NGO
• COMMUNICATION
• STRATEGY
• WHAT WORKED/DIDN’T WORKED
• CLASSIC EXAMPLE OF PUBLIC RELATIONS WORK
• RESULT
INDIA TODAY
• 40% of India's population is below the age of 18 years.
At 400 million is the world's largest child population.
• 50% of India's children are between the age of 6 and 18
years and are not in school.
• 1 out of 6 girls will not live to see her 15th birthday.
• only 3 out of 10 girls who enter std 1 completes there
Xth std. [govt. India statistics]
mission
To enable people to take responsibility for the situation of the deprived Indian GIRL child and so motivate them to confront the situation through collective action, of educating them thereby giving the child and themselves an opportunity to realize their full potential ”
We Indians over the years have become ardent patrons of NO GAIN NO PAIN, so are these children's silent CRIES not painful enough or does India's future no more lie in its children???
What is public relations meant for an NGO?
“Public Relations is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its publics”
• NGOs need PR materials for a variety of reasons: to raise money, to describe services to their beneficiaries, to inform the public (both locally and abroad) about their accomplishments, and to distinguish themselves from other NGOs.
Communication
• Developing website for promotion
• Initiating executives to help them in form of ‘donation’
• Usage of television for promotion : eg. Show on Star Plus , “Sabki Laadli Bebo”.
• Communication challeges.
• P.R. agency – AD factors P.R.
STRATEGY
• Using print poster cinema advertising , and has opted to develop a virtual guide at GirlSmiles.org.
• used to be Relied on paid advertising.
• Collabrated with the strawberry frog.
• Connected through sites like facebook, digg and twitter.com
• Aims at organising information on the site in a simple and human way.
SUCCESS OF A PROJECT
– “ NANHI KALI “
HOW DOES nanhi kali MOBILISE FUNDS?
Results and conclusion on NANHI KALI N.G.O.
Nanhi kali NGO group has great success story behind them. Their success stories are:
It has many success stories as follows which resulted a overwhelming support from many sectors
• Success Story –
• Nanhi Kali to academic worker
• A ray of hope through collective community support
• Changing gender stereotypes and fighting social evils
• A childhood lost and a childhood regained
• An under privileged girl enjoys her right to education through Project Nanhi Kali.
• Treasure - The Jewellery Lounge one of the leading jewellery outlet today announced its association with Nanhi Kali � an NGO supporting girl education. Treasure will be supporting the education of 40 Nahi Kali girls. Chunky Pandey & Snigdha were promoting it.
• Nanhi kali Boston chapter which resulted in finding a way abroad for the India based non governmental organization like nanhi kali.
• The initiative highlights the role that corporations of any type can play in contributing toward social issues, given a little creativity and the willingness to see a bottom line beyond mere profits. And at the same time, they may even rope in customers that otherwise may not be interested in the product. As someone who rarely buys concessions at the cinema, I might make an exception and consider indulging Rs 120 for a “classroom combo” the next time I find myself in front of a Bollywood film in India. A sucker for well-crafted corporate marketing? The lazy man’s answer to giving back to society? Perhaps. But the point is, I would become a cinema-going customer that now thinks about the girl child’s education. And that twist may lead to other contributions to the issue.
• And from the NGO’s perspective, raising awareness about the issue is just the first step in making a lasting impact:
• Sheetal Mehta, Executive Director – Nanhi Kali said, “Project Nanhi Kali is today extending the opportunity of education, to over 43,000 under privileged girl children from poor urban, remote rural and tribal communities in India. We believe that it through education of the girl child that we can effectively deal with many of the developmental problems we are facing as a country today. We appreciate the initiative by Adlabs in helping create awareness for the cause and increase funds for our endeavour Nanhi Kali.”
The story of nanhi kali to academic worker and its imapact:
Sunita's is a true story of how distant dreams can be realized with sheer determination and persistence. She has successfully fought family, and community opposition and overcome severe economic hurdles to follow her dream to educate herself and become an accomplished individual. The Nanhi Kali team is happy that they could encourage her to go on, and they look forward to her reaching newer and higher levels of success.
This created awareness in many other sectors which hence lend a helping hand to the NGO, in raising monetary funds and rising the ngo at a higher level it hence largely connected with public in a optimistic approach.
Thank you!