Innovative & attractive packaging:by Cadbury -
September 16th, 2010
Innovative & attractive packaging:by Cadbury
o In the years that followed, Cadbury invested in technology and made an impact through innovative packaging.
This decade experienced a continuous growth in volumes as Cadbury launched a flurry of brands with different pack sizes, at various price points.
The now ubiquitous Sheet Metal Dispenser seen on cash counters of thousands of shops for dispensing chocolates was an innovation that helped brand the colour purple in the minds of the Indian consumer.
o Even though Amul has not been able to be so successful but it has been able to have a great impact through its special designer packaging.
The mopped girl was an innovation for the Indian mind living an impact in minds of the people.
The special festival packs with great designer packs have also attracted the customer.